What are image ads in Bing Ads?

Image ads in Bing Ads are a type of ad format that allows advertisers to create visually compelling ad creatives using static images. These image ads appear across various platforms within the Microsoft Advertising network, including Bing search results, the Microsoft Audience Network, MSN, and partner websites and apps.

Key features of image ads in Bing Ads include:

1. **Visual Appeal**: Image ads leverage visually appealing images to capture users' attention and communicate the brand message or product offering effectively. High-quality images can help advertisers stand out from the competition and drive engagement with their target audience.

2. **Brand Recognition**: Image ads enable advertisers to showcase their brand elements, such as logos, colors, and visual identity, to reinforce brand recognition and awareness among users. Consistent branding across image ads helps establish brand familiarity and trust with the target audience.

3. **Creative Flexibility**: Image ads offer advertisers creative freedom to design ad creatives that align with their brand identity and campaign objectives. Advertisers can experiment with different images, graphics, colors, and compositions to create visually appealing ads that resonate with their target audience.

4. **Call to Action (CTA)**: Image ads can include clear and compelling calls to action (CTAs) to prompt users to take the desired action, such as clicking on the ad, making a purchase, or signing up for a newsletter. CTAs can be visually highlighted within the ad creative to encourage user interaction and drive conversions.

5. **Multi-Channel Distribution**: Image ads in Bing Ads can appear across various platforms within the Microsoft Advertising network, allowing advertisers to reach their target audience across different devices and touchpoints throughout the user journey.

6. **Targeting Options**: Bing Ads offers advanced targeting options for image ads, including location targeting, device targeting, audience targeting, keyword targeting, and remarketing. Advertisers can target their image ads to specific audience segments based on demographics, interests, behaviors, and past interactions with their website or ads.

7. **Performance Tracking**: Bing Ads provides advertisers with detailed performance metrics for their image ads, including impressions, clicks, click-through rates, conversions, and return on investment (ROI). Advertisers can track the performance of their image ads in real-time and optimize their campaigns based on key performance indicators to maximize their advertising effectiveness.

Overall, image ads in Bing Ads are a powerful tool for advertisers looking to create visually compelling ad campaigns that engage users, drive brand awareness, and generate conversions across various platforms within the Microsoft Advertising network.