What are the benefits of using Facebook Ads Manager over the Ads Create tool?

Using Facebook Ads Manager offers several advantages over the Ads Create tool, especially for businesses and advertisers looking for more advanced features, customization options, and comprehensive campaign management capabilities. Here are the key benefits of using Facebook Ads Manager:

1. **Advanced Targeting Options**:
   - Facebook Ads Manager provides extensive targeting capabilities, allowing advertisers to reach specific audiences based on demographics, interests, behaviors, and even custom audiences or lookalike audiences. This level of granularity helps in targeting the right audience for your campaigns.

2. **Campaign Structure and Organization**:
   - Ads Manager allows advertisers to create complex campaign structures with multiple ad sets and ads within a single campaign. This structure makes it easier to organize and manage different audience segments, objectives, and creatives efficiently.

3. **Customization and Creativity**:
   - Ads Manager offers more flexibility and creative freedom compared to the Ads Create tool. Advertisers can use various ad formats (such as carousel ads, slideshow ads, and canvas ads), upload multiple images or videos, and customize ad placements to suit different devices and placements on Facebook's network.

4. **A/B Testing and Optimization**:
   - With Ads Manager, advertisers can conduct A/B testing to experiment with different ad creatives, audiences, placements, or bidding strategies. This testing helps in optimizing campaigns by identifying which elements perform best and maximizing return on ad spend (ROAS).

5. **Access to Detailed Analytics and Reporting**:
   - Ads Manager provides comprehensive analytics and reporting tools that offer insights into ad performance metrics such as impressions, clicks, conversions, and cost per result. Advertisers can track performance in real-time, analyze trends, and make data-driven decisions to optimize campaigns.

6. **Integration with Facebook Pixel and Custom Conversions**:
   - Ads Manager seamlessly integrates with Facebook Pixel, a powerful tool that tracks user interactions on your website and helps in measuring and optimizing ad conversions. It also supports custom conversions, allowing advertisers to define and track specific actions that are valuable to their business.

7. **Budget and Bidding Control**:
   - Ads Manager offers more control over budget allocation and bidding strategies. Advertisers can set daily or lifetime budgets, choose from different bidding options (such as automatic bidding or manual bidding), and adjust bids based on campaign performance and objectives.

8. **Campaign Optimization Tools**:
   - Ads Manager provides optimization tools such as ad scheduling, ad delivery optimization (e.g., optimizing for link clicks or conversions), and campaign budget optimization (CBO) to maximize campaign efficiency and achieve desired results.

9. **Access to Audience Insights and Recommendations**:
   - Ads Manager provides audience insights and recommendations based on user behavior and engagement data. Advertisers can leverage these insights to refine targeting, create more relevant ads, and improve overall campaign performance.

10. **Support for Business Goals and Objectives**:
    - Ads Manager aligns with broader business goals and objectives by offering features such as lead generation forms, dynamic product ads, and campaign objectives tailored to specific outcomes (e.g., app installs, store visits, catalog sales).

Overall, Facebook Ads Manager is designed to provide advertisers with comprehensive tools, features, and insights needed to create, manage, and optimize effective advertising campaigns on Facebook and Instagram. It caters to both beginner advertisers looking to get started and seasoned marketers seeking advanced customization and performance optimization capabilities.