How does Facebook handle review requests for ads that were automatically rejected?

When an ad on Facebook is automatically rejected, advertisers have the option to request a manual review if they believe the rejection was made in error or if they have made necessary adjustments to comply with Facebook's advertising policies. Here's how Facebook typically handles review requests for ads that were automatically rejected:

### 1. Notification of Rejection:

- **Automated Notification:** When an ad is automatically rejected, Facebook notifies the advertiser through the Ads Manager dashboard or via email. The notification includes the reason for rejection based on detected policy violations or content issues.

### 2. Reasons for Automatic Rejection:

- **Policy Violations:** Ads may be automatically rejected due to violations of Facebook's advertising policies, such as misleading content, prohibited products or services, inappropriate targeting, or non-compliance with community standards.

### 3. Requesting Manual Review:

- **Review Request Option:** Advertisers can request a manual review of the rejected ad directly from the Ads Manager dashboard.
 
- **Process:** The request typically involves clicking on the option to "Request Review" or "Appeal Decision" next to the rejected ad in Ads Manager. Advertisers may need to provide additional context or justification for why they believe the ad complies with Facebook's policies.

### 4. Manual Review Process:

- **Review by Facebook Team:** Upon receiving a review request, Facebook assigns the ad to a team of human reviewers who conduct a thorough manual review.
 
- **Policy Assessment:** Reviewers assess whether the ad now complies with Facebook's advertising policies and community standards. They consider any adjustments or clarifications made by the advertiser.

### 5. Review Outcome:

- **Approval:** If the manual review determines that the ad now meets policy requirements, it may be approved for running on Facebook.
 
- **Rejection:** If the ad still violates policies after review, it will remain disapproved. Facebook provides feedback on the specific policy violations and reasons for the decision.

### Best Practices for Advertisers:

- **Policy Familiarization:** Understand Facebook's advertising policies and guidelines thoroughly before creating ads. This helps prevent automatic rejections due to policy violations.
 
- **Adaptation and Adjustment:** Make necessary adjustments to ad content, targeting parameters, or creative elements to address policy concerns before requesting a manual review.
 
- **Prompt Review Request:** If you believe your ad was wrongly rejected, request a manual review promptly through Ads Manager. Provide clear explanations or evidence supporting your case for compliance.

By following these best practices and leveraging the manual review request process effectively, advertisers can address automatic ad rejections on Facebook, ensuring that their ads comply with policies and have the opportunity for approval to run on the platform.