What tools or methodologies can help us attribute revenue to our Facebook audience targeting efforts?

There are several tools and methodologies that can help you attribute revenue to your Facebook audience targeting efforts. Here are some options to consider:

1. Facebook Attribution: Facebook Attribution is a free tool that allows you to measure the impact of your Facebook and Instagram ads on conversions and revenue. It uses multi-touch attribution models to help you understand how different touchpoints contribute to conversions and revenue. You can use Facebook Attribution to track conversions and revenue across devices and platforms, and it integrates with other Facebook advertising tools, such as the Facebook pixel and Facebook Analytics.
2. Google Analytics: Google Analytics is a powerful tool that can help you track website traffic, user behavior, and revenue. You can use Google Analytics to track conversions and revenue from your Facebook audience targeting efforts by setting up conversion tracking and using attribution models to understand how different touchpoints contribute to conversions and revenue.
3. Marketing mix modeling: Marketing mix modeling is a statistical technique that uses historical data to estimate the impact of different marketing channels on revenue. You can use marketing mix modeling to estimate the impact of your Facebook audience targeting efforts on revenue by analyzing data such as ad spend, website traffic, and conversion rates.
4. Incremental lift testing: Incremental lift testing is a methodology that involves comparing the conversion rates and revenue of a test group (exposed to your Facebook audience targeting efforts) to a control group (not exposed to your Facebook audience targeting efforts). By comparing the two groups, you can estimate the incremental impact of your Facebook audience targeting efforts on revenue.
5. Data-driven attribution: Data-driven attribution is a machine learning-based attribution model that uses historical data to estimate the impact of different touchpoints on conversions and revenue. You can use data-driven attribution to estimate the impact of your Facebook audience targeting efforts on revenue by analyzing data such as ad spend, website traffic, and conversion rates.

By using these tools and methodologies, you can accurately attribute revenue to your Facebook audience targeting efforts and make data-driven decisions about your marketing campaigns.