Can we create custom audiences based on specific actions taken on our website or app?

Yes, you can create custom audiences based on specific actions taken on your website or app in Facebook advertising. This is known as creating a "website custom audience" or an "app event custom audience."

Here's how to create a website custom audience based on specific actions taken on your website:

1. Go to the Audiences dashboard: In Facebook Ads Manager, navigate to the Audiences dashboard by clicking on the three horizontal lines in the top left corner, then selecting "All Tools" and "Audiences."
2. Create a website custom audience: Click on the "Create Audience" button and select "Custom Audience." Then, choose "Website" as the source for your custom audience.
3. Define your audience criteria: Use the audience criteria options to define the specific actions that you want to target. For example, you can target people who have visited a specific page on your website, added a product to their cart, or completed a purchase.
4. Set your audience duration: Use the audience duration options to define how far back in time you want to include people in your audience. For example, you can target people who have taken a specific action on your website in the past 30 days.
5. Name your audience: Give your website custom audience a name that reflects the specific actions and audience criteria you've selected.
6. Create your audience: Click the "Create Audience" button to create your website custom audience.

Here's how to create an app event custom audience based on specific actions taken on your app:

1. Go to the Audiences dashboard: In Facebook Ads Manager, navigate to the Audiences dashboard by clicking on the three horizontal lines in the top left corner, then selecting "All Tools" and "Audiences."
2. Create an app event custom audience: Click on the "Create Audience" button and select "Custom Audience." Then, choose "App Activity" as the source for your custom audience.
3. Define your audience criteria: Use the audience criteria options to define the specific app events that you want to target. For example, you can target people who have made a purchase, completed a level in a game, or used a specific feature.
4. Set your audience duration: Use the audience duration options to define how far back in time you want to include people in your audience. For example, you can target people who have taken a specific app event in the past 30 days.
5. Name your audience: Give your app event custom audience a name that reflects the specific app events and audience criteria you've selected.
6. Create your audience: Click the "Create Audience" button to create your app event custom audience.

By creating custom audiences based on specific actions taken on your website or app, you can target ads to people who have already shown an interest in your product or service, which can help increase conversions and engagement.