How does Facebook Ads support the launch of new products or services to maximize visibility?

Facebook Ads offers several features that can support the launch of new products or services and maximize their visibility. Here's how:

1. **Awareness Campaigns**: Facebook Ads allows businesses to run awareness campaigns to reach a large number of people and increase awareness about their new product or service. These campaigns are designed to reach as many people as possible in the target audience, rather than driving a specific action.

2. **Video Ads**: Video ads are a great way to showcase a new product or service on Facebook. They can be used to tell a story about the product, demonstrate how it works, or highlight its features and benefits. Facebook's auto-play feature ensures that the videos start playing as soon as they appear on the user's screen, increasing the chances of engagement.

3. **Carousel Ads**: Carousel ads allow businesses to showcase multiple images or videos in a single ad. This can be used to highlight different features of a new product or service, or to tell a story about the product in a more engaging way.

4. **Lead Ads**: Lead ads are a type of ad that allows businesses to collect leads directly on Facebook. They can be used to promote a new product or service and encourage people to sign up for more information, a free trial, or a demo.

5. **Influencer Marketing**: Facebook Ads also allows businesses to partner with influencers to promote their new product or service. Influencers have a large following on Facebook and can help businesses reach a larger audience.

6. **Lookalike Audiences**: Businesses can use lookalike audiences to reach new people who are similar to their existing customers. This can help businesses expand their reach and find new customers who are likely to be interested in their new product or service.

7. **Pixel Tracking**: Facebook Pixel is a piece of code that businesses can add to their website to track conversions and optimize their ads. It can be used to track how many people are visiting the website after seeing the ad, and to retarget those people with additional ads.

By using these features, businesses can maximize the visibility of their new products or services on Facebook and reach a large and engaged audience.