Can I use display ads for my YouTube ads?

Yes, you can use display ads for your YouTube ads through Google Ads. Display ads on YouTube are a type of ad format that allows you to reach potential customers while they are watching videos on YouTube or browsing other websites and apps within the Google Display Network (GDN). Here's how you can use display ads for your YouTube ads:

1. **Create a Google Ads Account**: If you haven't already, you'll need to create a Google Ads account. You can sign up for an account at ads.google.com.

2. **Set Up a Display Campaign**: Within your Google Ads account, you can create a new display campaign specifically targeting YouTube placements. When setting up your campaign, choose the "Display" campaign type and select your campaign goal, budget, targeting options, and ad creatives.

3. **Choose YouTube as a Placement**: Within your display campaign settings, you can specify YouTube as a placement option where you want your display ads to appear. This allows your ads to be shown on YouTube videos, YouTube search results, YouTube channels, and other YouTube-related placements.

4. **Create Display Ads**: You'll need to create display ads specifically designed for YouTube placements. These ads can include image ads, responsive display ads, or video ads. Make sure your ads comply with YouTube's ad policies and guidelines.

5. **Set Targeting Options**: Define your targeting options to reach your desired audience on YouTube. You can target based on demographics, interests, topics, keywords, placements, remarketing lists, and more.

6. **Launch Your Campaign**: Once you've set up your display campaign targeting YouTube placements and created your ad creatives, you can launch your campaign. Monitor the performance of your ads, track key metrics, and make adjustments as needed to optimize your campaign for better results.

By using display ads for your YouTube ads, you can reach a broader audience and increase brand visibility across YouTube and the Google Display Network. Display ads allow you to showcase your products or services to potential customers in a visually engaging format while they are watching videos or browsing the web, helping you drive traffic, generate leads, and increase conversions.