What are the different types of affiliate marketing?

Affiliate marketing encompasses various models, each tailored to different objectives and actions. Here are some of the common types:

1. **Cost Per Sale (CPS)**: Also known as revenue sharing or pay-per-sale, CPS affiliate marketing rewards affiliates with a commission for every sale they generate for the merchant through their referral link or code.

2. **Cost Per Action (CPA)**: In CPA affiliate marketing, affiliates are compensated for specific actions taken by users they refer, such as filling out a form, signing up for a trial, or downloading an app. The actions are predefined by the merchant, and affiliates earn a commission for each completed action.

3. **Cost Per Click (CPC)**: CPC affiliate marketing pays affiliates based on the number of clicks generated by their referral links. Affiliates earn a commission for every click that directs traffic to the merchant's website, regardless of whether a sale or other action occurs.

4. **Cost Per Lead (CPL)**: CPL affiliate marketing rewards affiliates for generating leads for the merchant, such as collecting contact information or completing a survey. Affiliates earn a commission for each qualified lead they deliver.

5. **Pay Per Call**: In this model, affiliates are compensated for driving phone calls to the merchant's business. Affiliates receive a commission for each call that meets specific criteria, such as duration or quality.

6. **Revenue Sharing**: Revenue sharing affiliate programs offer affiliates a percentage of the revenue generated by the customers they refer to the merchant, often through subscription-based services or ongoing purchases.

7. **Two-Tier Affiliate Marketing**: In this model, affiliates earn commissions not only for their direct referrals but also for the referrals made by other affiliates they recruit into the program.

8. **Multi-Level Marketing (MLM)**: MLM programs incentivize affiliates not only to sell products or services but also to recruit new affiliates into the program. Affiliates earn commissions from both their direct sales and the sales generated by their downline.

These are just a few examples of the diverse range of affiliate marketing models available. Each model offers different opportunities for affiliates to earn commissions based on their strengths, audience, and marketing strategies.