Are product ads displayed above or below organic search results in Bing Ads?

In Bing Ads, product ads are typically displayed **above** organic search results.  However, it's important to note that this isn't a guaranteed position. Here's a breakdown:

* **Generally Above:** Bing prioritizes showing product ads at the top of the search results page to give them more visibility. This is because advertisers pay for these placements.
* **Not Always Guaranteed:** There can be instances where organic results appear at the very top, especially if Bing deems them highly relevant to the search query.

Here are some additional factors that can influence the placement of product ads:

* **Ad Rank Auction:** Bing Ads uses an auction system to determine ad placement.  The ad with the highest rank (based on factors like bid and relevance) gets the most prominent spot. If an organic result wins the auction for the top spot, it might appear above product ads.
* **Device Used:**  Search results on mobile devices might have a different layout where organic and paid results are blended together more closely.

Overall, while Bing aims to display product ads above organic results, it's not an absolute rule.   Being aware of the factors influencing placement can help you understand how your own product ads might show up on Bing.

Product ads in Bing Ads are displayed above and below the organic search results, as well as on the right-hand side of the search results page. They are displayed in a carousel format, allowing users to scroll through and view multiple products at a time.

Here is an example of how product ads are displayed in Bing Ads:

[Insert image of Bing Ads search results page with product ads]

As you can see, the product ads are displayed above and below the organic search results, as well as on the right-hand side of the page. They are labeled with a "Shopping" tag to distinguish them from other types of ads, such as text ads and display ads.

Product ads in Bing Ads are created using the Bing Merchant Center, which is a platform that allows you to upload and manage your product catalog. Once you have set up your product catalog in the Bing Merchant Center, you can create product ads in Bing Ads and target them to specific audiences using various targeting options.

Keep in mind that the placement of product ads in Bing Ads may vary depending on a number of factors, including the user's search query, location, and device. Bing Ads uses a variety of factors to determine the most relevant and useful ads to display to each user, and the placement of the ads may change over time as these factors change.

Overall, product ads in Bing Ads can be a valuable way to promote your products and reach potential customers. By displaying your products above and below the organic search results, as well as on the right-hand side of the page, you can increase the visibility of your products and attract more clicks and conversions.