What types of ads can you create with Bing Ads?

Bing Ads offers a variety of ad formats to cater to different campaign goals and creative preferences. Here's a breakdown of the main ad types you can create:

**Search Ads:**

* **Text Ads:** These are the most common type of ad, consisting of a headline, description, and path extensions. They appear on Bing search results pages when users enter relevant keywords.

* **Dynamic Search Ads:** This option leverages your website content to automatically generate headlines and descriptions based on the user's search query. It's a good time-saving option for broad campaigns.

**Display Ads:**

* **Image Ads:** Eye-catching visuals with text overlays, displayed on partner websites within the Microsoft Audience Network.

* **Rich Media Ads:** Interactive and engaging ad formats that can include animations, video, or other multimedia elements.

* **Shopping Ads:** Product-focused ads that showcase images, titles, prices, and merchant ratings. Ideal for e-commerce campaigns.

**App Install Ads:**

* Designed specifically to promote mobile apps. They include app information, screenshots, and a direct link to download the app from relevant app stores.

**Other Considerations:**

* **Responsive Search Ads:** A flexible format that allows you to provide multiple headlines and descriptions. Bing Ads automatically tests different combinations to determine the most effective ad for each user.

* **Vertical Ads:** Primarily used on mobile search results, these narrow, text-based ads can be a good option for promotions or simple messages.

The best ad type for your campaign depends on your goals, target audience, and the platform you're advertising on (search vs. display network). Consider factors like brand awareness, lead generation, or direct sales when choosing the most suitable ad format for your Bing Ads campaigns.

With Bing Ads, now known as Microsoft Advertising, advertisers can create various types of ads to reach their target audience and achieve their marketing objectives. Here are the primary types of ads that you can create with Bing Ads:

1. **Text Ads**:
   - Text ads are the most common type of ad in Bing Ads. They consist of a headline, a description, and a display URL. Text ads appear in search engine results pages (SERPs) when users search for relevant keywords or phrases.

2. **Product Ads**:
   - Product ads, also known as shopping ads, showcase specific products along with their images, titles, prices, and store names. These ads appear in the Bing Shopping section of the search results when users search for products related to your offerings.

3. **Image Ads**:
   - Image ads are visually appealing ads that include images along with text. These ads are displayed on the Bing Network, including Bing search results pages, Bing partner sites, and Microsoft Audience Network placements.

4. **App Install Ads**:
   - App install ads promote mobile apps and encourage users to download or install them. These ads include a call-to-action button that directs users to the app store to download the app.

5. **App Engagement Ads**:
   - App engagement ads are designed to re-engage users who have already installed your mobile app. These ads encourage users to open the app and take specific actions, such as making a purchase or completing a level in a game.

6. **Dynamic Search Ads (DSA)**:
   - Dynamic search ads automatically generate ad headlines and landing pages based on the content of your website. These ads dynamically match users' search queries with relevant pages on your site, making them particularly useful for advertisers with large or constantly changing inventories.

7. **Responsive Search Ads (RSA)**:
   - Responsive search ads allow advertisers to create ads with multiple headlines and descriptions. Bing Ads automatically tests different combinations of headlines and descriptions to optimize ad performance and improve click-through rates.

8. **Video Ads**:
   - Bing Ads allows advertisers to create video ads that appear on the Bing Network, including Bing search results pages and Microsoft Audience Network placements. These ads can be in-stream ads that play before, during, or after videos, or they can be displayed as native ads alongside relevant video content.

9. **LinkedIn Profile Targeting Ads**:
   - LinkedIn profile targeting ads allow advertisers to target professionals based on their LinkedIn profile information, such as job title, company, industry, and skills. These ads can be displayed on the Bing Network to reach a highly targeted audience of professionals.

Overall, Bing Ads offers a diverse range of ad formats and targeting options to help advertisers reach their target audience, drive traffic, and achieve their marketing goals across the Bing Network and beyond.