What is the Bing Ads Network Distribution option?

The Bing Ads Network Distribution option refers to where your ads can appear within the Bing advertising network. When creating or editing a campaign in Bing Ads, you have the option to choose the network distribution setting, which determines where your ads will be displayed. There are two primary network distribution options:

1. **Bing Search**: Selecting this option means that your ads will be displayed on Bing's search engine results pages (SERPs) when users search for relevant keywords. Your ads may appear at the top or bottom of the search results page, depending on factors like your bid, ad quality, and relevance.

2. **Search Partners**: Choosing this option extends the reach of your ads beyond Bing's own search engine to include other search engines and websites within Bing's partner network. These partners may include other search engines like Yahoo, as well as various websites and apps that display Bing Ads.

By default, campaigns in Bing Ads are set to target both Bing and Search Partners. However, advertisers have the flexibility to adjust this setting based on their advertising goals and performance preferences. Some advertisers may choose to target only Bing search results if they find that their ads perform better there, while others may opt to include Search Partners to reach a broader audience.

When making decisions about network distribution, it's important for advertisers to monitor the performance of their campaigns across different networks and adjust their settings accordingly to maximize their ROI and achieve their advertising objectives.

The Bing Ads Network Distribution option refers to the selection of where your ads are displayed within the broader Bing advertising network. It allows advertisers to choose between two main distribution options for their ads: the Bing Search Network and the Microsoft Audience Network.

1. **Bing Search Network**:
   - When selecting the Bing Search Network option, your ads will be displayed on Bing search engine results pages (SERPs) when users conduct searches using Bing.com or its affiliated search partners like Yahoo. Ads in the Bing Search Network are shown to users actively searching for specific keywords or phrases related to your products or services.

2. **Microsoft Audience Network**:
   - Opting for the Microsoft Audience Network extends the reach of your ads beyond search engine results pages to various Microsoft-owned and operated properties and partner websites. This network includes sites like MSN.com, Outlook.com, and Microsoft Edge, as well as a range of third-party websites and apps that are part of the Microsoft Audience Network.

By choosing the appropriate network distribution option, advertisers can tailor their ad placements to reach their target audience effectively. For instance, the Bing Search Network is ideal for capturing users actively searching for products or services similar to yours, while the Microsoft Audience Network offers broader reach and can help increase brand visibility and engagement across a wider range of online properties.