How do you create call-only ads in Bing Ads?

Bing Ads doesn't offer a specific "call-only ad" format. However, you can achieve a similar effect by utilizing call extensions with your existing text ads and leveraging specific settings to prioritize phone calls. Here's how to create call-only ad equivalents in Bing Ads:

**Creating Call Extensions:**

1. **Access the Campaign/Ad Group:**  Log in to your Bing Ads account and navigate to the specific campaign or ad group where you want to create the call-only ad equivalent.
2. **Ads & extensions Section:**  Locate the "Ads & extensions" section within your chosen campaign or ad group.
3. **Add Extensions:**  Click on the "Add extensions" option and select "Call extensions" from the available choices.

**Setting Up Your Call Extension:**

* **Phone Number:**  Enter the phone number you want users to call when they click on your ad.
* **Call Tracking:**  Choose between using your own phone number or a Bing Ads forwarding number. A forwarding number allows you to track calls generated through your ads.
* **Mobile Format:**  Here's the key step for creating a call-oriented ad: Select the option "Show just the phone number" under the "Mobile Format" section. This ensures that only the phone number is displayed when your ad appears on mobile devices, prioritizing calls over website visits.

**Additional Considerations:**

* **Campaign Goal:**  While creating the campaign, consider setting the primary goal to "Phone calls" to further emphasize your focus on driving calls.
* **Ad Copy & CTAs:**  Craft compelling ad copy that highlights the benefits of calling your business and includes a clear call to action like "Call Now" or "Get a Free Consultation Today."
* **Location Targeting:**  Target your ads to users within your service area who are more likely to call your business for inquiries.
* **Ad Scheduling:**  Focus on displaying your ads during the hours your business is open and when you have staff available to answer calls.
* **Device Targeting:**  Prioritize showing your ads on smartphones since users there are more likely to call directly compared to desktops or tablets. You can adjust bids or disable delivery entirely for non-mobile devices within Bing Ads settings.
* **Bid Adjustments:**  Experiment with bid adjustments for specific locations, times, or devices to optimize your cost-per-call (CPC) and ensure you're attracting qualified leads through calls.

**By implementing these steps, you can create call-oriented ad equivalents in Bing Ads that prioritize phone calls from potential customers.**

**Here are some additional tips:**

* **Track Performance:**  Monitor your call extension performance metrics like impressions, clicks, calls generated, and cost-per-call. Analyze the data to identify areas for improvement and refine your campaigns for better results.
* **Negative Keywords:**  Add negative keywords to exclude irrelevant searches from triggering your call-only ad equivalents. This helps ensure your ads are shown only to users genuinely interested in your offerings and more likely to call.
* **Landing Page (Optional):**  If you have a designated landing page for call-only ad clicks, ensure the messaging aligns with your ad copy for a seamless user experience.

Remember, while not a perfect substitute for true call-only ads, this approach allows you to leverage Bing Ads to effectively generate phone calls that can drive leads and conversions for your business.

Creating call-only ads in Bing Ads involves a straightforward process. Here's a step-by-step guide:

1. **Sign in to Your Bing Ads Account**: Log in to your Bing Ads account using your credentials.

2. **Navigate to the Ads & Extensions Section**: Once logged in, navigate to the "Ads & Extensions" section of your Bing Ads account. This is where you can create and manage your ads.

3. **Create a New Ad**: Click on the option to create a new ad. Select the campaign and ad group where you want to add the call-only ad.

4. **Select Call-Only Ad Format**: Choose the ad format "Call Only" from the available options. This indicates that you want to create a call-only ad that encourages users to call your business directly from the search results page.

5. **Enter Ad Details**:
   - **Business Name**: Enter the name of your business. This will be displayed in the ad.
   - **Phone Number**: Enter the phone number that users will call when they click on your ad. Ensure that the phone number is accurate and includes the appropriate country code if necessary.
   - **Final URL**: Optionally, you can enter a final URL where users will be directed after clicking on your ad. This could be a landing page or a website where users can find more information about your business.

6. **Create Ad Copy**:
   - **Headline**: Write a compelling headline that encourages users to call your business. Keep it concise and relevant to your offer.
   - **Description**: Write a brief description that highlights the value proposition of your business and encourages users to call. Focus on benefits, promotions, or unique selling points.

7. **Preview Your Ad**: Once you've entered all the ad details and ad copy, preview your call-only ad to see how it will appear to users on the search results page. Make any necessary adjustments to ensure the ad looks appealing and effectively communicates your message.

8. **Save and Publish**: After reviewing your ad, save your changes and publish the call-only ad to make it live. Your ad will then be eligible to appear on the Bing Network and encourage users to call your business directly from their mobile devices.

By following these steps, you can create call-only ads in Bing Ads that effectively drive phone calls and conversions for your business.