How do you create price extension ads in Bing Ads?

Bing Ads actually doesn't offer a separate ad format specifically for price extensions. Price extensions are supplementary elements that you can add to your existing text ads to showcase product or service prices directly within the ad itself.

Here's how to create and manage price extensions for your Bing Ads campaigns:

**Using the Shared Library:**

1. **Access the Shared Library:**  Log in to your Bing Ads account and navigate to the "Shared Library" section. This section allows you to manage reusable elements across your campaigns.
2. **Price Extensions View:**  Within the Shared Library, select the "Shared Price Extensions" view. This is where you'll create and manage your price extensions.
3. **Create a New Extension:**  Click the "Add Price Extension" button. This opens a window where you can define the specifics of your price extension.

**Defining Price Extension Details:**

* **Language:**  Choose the language your price extension information will be displayed in.
* **Currency:**  Select the currency you'll be using for the prices (e.g., USD, EUR).
* **Type:**  Specify the type of product or service your price extension applies to. Bing Ads offers options like "Product," "Service," or "Other."
* **Price Qualifier:**  (Optional)  You can add a qualifier to your price, such as "Starting at" or "Up to" if the price might vary depending on specific options or configurations.
* **Start & End Date:**  Set the date range during which you want your price extension to be active. You can leave this blank if the extension applies indefinitely.
* **Ad Schedule:**  (Optional)  Define specific times or days when you want your price extension to be displayed alongside your ads.
* **Time Zone:**  Choose the time zone that applies to your ad schedule settings.

**Adding Details for Each Price Extension:**

* **Header:**  A short title or category for your price extension (e.g., "Shoes," "Haircuts").
* **Description:**  (Optional)  A brief description of the product or service the price applies to.
* **Price:**  Enter the actual price you want to showcase.
* **Unit:**  Specify the unit of measurement for the price (e.g., "per night," "per pound").
* **Final URL:**  The landing page URL users will be directed to when they click on your ad with the price extension.
* **Mobile Final URL:**  (Optional)  A separate landing page URL specifically optimized for mobile devices if you have one.

**Associating Price Extensions with Campaigns/Ad Groups:**

1. **Campaign/Ad Group Selection:**  Navigate to the specific campaign or ad group where you want to associate the price extension you created.
2. **Ad Extensions Section:**  Under "Ads & extensions" in the campaign or ad group view, locate the "Price Extensions" section.
3. **Add Associations:**  Click on "Add associations" and choose between "Add ad group Price Extension association" or "Add campaign Price Extension association" depending on your preference.
4. **Select Extension & Save:**  Choose the price extension you want to associate and click "Next" to confirm. This will link your price extension to the selected campaign or ad group.

**Additional Tips:**

* **Create Multiple Price Extensions:**  You can create various price extensions to showcase different product categories, service tiers, or pricing options.
* **Monitor Performance:**  Track the performance of your price extensions to see if they're impacting click-through rates or conversion rates. Consider keeping successful extensions and refining those with lower performance.
* **Utilize Other Extensions:**  Price extensions work well alongside other ad extensions like sitelink extensions or call extensions, providing users with more information and options to interact with your ad.

By following these steps and best practices, you can effectively create and manage price extensions for your Bing Ads campaigns to showcase product or service pricing directly within your ads, potentially improving user experience and ad performance.

Creating price extension ads in Bing Ads involves a straightforward process. Here's a step-by-step guide:

1. **Sign in to Your Bing Ads Account**: Log in to your Bing Ads account using your credentials.

2. **Navigate to the Ads & Extensions Section**: Once logged in, navigate to the "Ads & Extensions" section of your Bing Ads account. This is where you can create and manage your ads and extensions.

3. **Select Price Extension**: Click on the "Extensions" tab and then select "Price Extension" from the drop-down menu. This will allow you to create a new price extension for your ads.

4. **Choose Campaign and Ad Group**: Choose the campaign and ad group where you want to add the price extension. You can create price extensions at the campaign level to apply to all ads within the campaign, or at the ad group level to apply to specific ad groups.

5. **Create New Price Extension**: Click on the "Create New" button to create a new price extension. You will be prompted to enter the details of your price extension.

6. **Enter Extension Details**:
   - **Type**: Choose the type of price extension you want to create (e.g., brands, events, neighborhoods).
   - **Header**: Enter a header for your price extension. This should be a concise and descriptive title that accurately represents the products or services you are promoting.
   - **Description**: Enter a brief description of your products or services. This should provide additional context and information to users about what is being offered.
   - **Price Qualifier**: Select the appropriate price qualifier for your products or services (e.g., "From," "Up to," "Average," "Exact").
   - **Price**: Enter the price or price range for each product or service you are promoting. You can specify the currency and format the price as needed.
   - **Final URL**: Optionally, you can enter a final URL where users will be directed after clicking on your price extension. This could be a landing page or a website where users can find more information about your products or services.

7. **Save and Publish**: After entering all the details of your price extension, save your changes and publish the extension to make it live. Your price extension will then be eligible to appear alongside your ads in Bing search results.

8. **Monitor Performance**: Once your price extension is live, monitor its performance using Bing Ads' reporting and analytics tools. Track metrics such as impressions, clicks, and conversions to evaluate the effectiveness of your price extensions and make data-driven optimizations as needed.

By following these steps, you can create price extension ads in Bing Ads to showcase your products or services along with their prices, increasing ad visibility and providing users with valuable information to drive engagement and conversions.