What targeting options are available for video ads in Bing Ads?

Bing Ads offers a range of targeting options for video ads to help advertisers reach their desired audience segments effectively. These targeting options allow advertisers to deliver their video ads to users who are most likely to be interested in their products or services. Here are some of the key targeting options available for video ads in Bing Ads:

### 1. Demographic Targeting
- **Age**: Target users based on their age range, such as 18-24, 25-34, 35-44, etc.
- **Gender**: Choose to target users who identify as male, female, or both.
- **Parental Status**: Target users based on whether they are parents or not.

### 2. Geographic Targeting
- **Location**: Target users based on their geographic location, including countries, regions, cities, and postal codes.
- **Radius Targeting**: Specify a radius around a specific location to target users within a certain distance.

### 3. Device Targeting
- **Device Type**: Target users based on the type of device they are using, such as desktop computers, tablets, or mobile devices.
- **Operating System**: Target users based on their device's operating system, such as Windows, iOS, or Android.

### 4. Audience Targeting
- **Remarketing**: Target users who have previously interacted with your website, app, or video ads.
- **Custom Audiences**: Create custom audience segments based on criteria such as interests, behaviors, or past interactions.
- **In-Market Audiences**: Target users who have shown purchase intent or are actively researching related products or services.

### 5. Interest Targeting
- **Interest Categories**: Target users based on their interests and affinities, such as travel, technology, fashion, or sports.
- **Affinity Audiences**: Reach users who have demonstrated a strong interest in specific categories or topics over time.

### 6. Keyword Targeting
- **Keyword Targeting**: Target users based on specific keywords or phrases related to their search queries or interests.
- **Contextual Targeting**: Serve ads on web pages or videos that are contextually relevant to your selected keywords or topics.

### 7. Placement Targeting
- **YouTube Channels**: Target specific YouTube channels or videos where you want your video ads to appear.
- **YouTube Videos**: Serve ads on individual YouTube videos based on their content or relevance to your target audience.

### 8. Exclusions
- **Negative Targeting**: Exclude specific demographics, locations, interests, or placements to refine your targeting and reach a more relevant audience.
- **Content Exclusions**: Prevent your ads from appearing on certain types of content or websites that may not align with your brand values or objectives.

### 9. Time and Day Targeting
- **Dayparting**: Schedule your ads to appear during specific days of the week or times of day when your target audience is most active or receptive.
- **Ad Scheduling**: Set specific start and end dates for your campaigns and adjust bid adjustments based on time of day or day of the week.

By leveraging these targeting options effectively, advertisers can optimize their video ad campaigns in Bing Ads to reach the right audience segments at the right time and drive better results and ROI.