What are some examples of effective video ad formats for Bing Ads?

Bing Ads offers various video ad formats that advertisers can leverage to effectively reach and engage their target audience. Here are some examples of effective video ad formats for Bing Ads:

### 1. TrueView In-Stream Ads
- **Description**: TrueView In-Stream ads are skippable video ads that play before, during, or after other videos on YouTube and across the Bing Network.
- **Engagement**: Viewers have the option to skip the ad after 5 seconds, and advertisers only pay when viewers watch at least 30 seconds of the ad or engage with it.
- **Usage**: Ideal for creating brand awareness, driving video views, and promoting products or services with compelling storytelling.

### 2. TrueView Discovery Ads
- **Description**: TrueView Discovery ads appear alongside other YouTube videos, in YouTube search results, or on the YouTube homepage as thumbnail images.
- **Engagement**: Viewers can click on the thumbnail image to watch the ad, and advertisers pay when viewers click to watch the video.
- **Usage**: Suitable for promoting longer-form content, educational videos, tutorials, or product demonstrations to users actively searching for related content.

### 3. Bumper Ads
- **Description**: Bumper ads are short, non-skippable video ads that play before, during, or after other videos and are typically 6 seconds long.
- **Engagement**: Bumper ads are designed for quick and impactful storytelling, delivering a concise message to viewers in a short duration.
- **Usage**: Effective for increasing brand awareness, delivering memorable brand messages, and reaching users with short attention spans.

### 4. Display Ads with Video Extensions
- **Description**: Display ads with video extensions combine static display ads with video content, allowing advertisers to showcase both images and videos in the same ad unit.
- **Engagement**: Viewers can engage with the video content by clicking on the video thumbnail within the display ad, leading to a larger video player or landing page.
- **Usage**: Useful for capturing attention, showcasing product features, or providing additional information through video content within display ad placements.

### 5. In-Stream Video Ads
- **Description**: In-Stream video ads are non-skippable video ads that play before, during, or after other video content on premium publisher sites within the Bing Network.
- **Engagement**: Viewers must watch the full duration of the ad before accessing the video content they intended to watch.
- **Usage**: Suitable for delivering impactful brand messages, product demonstrations, or promotional offers to users consuming video content on partner websites.

### 6. Companion Banner Ads
- **Description**: Companion banner ads are static or animated display ads that appear alongside video content on YouTube or other partner sites within the Bing Network.
- **Engagement**: Viewers can interact with the companion banner by clicking on it to access additional information or visit the advertiser's website.
- **Usage**: Complement video ads with additional visual elements, calls-to-action, or product information to enhance viewer engagement and drive traffic.

### 7. Native Video Ads
- **Description**: Native video ads seamlessly blend into the content environment of publisher sites, matching the look and feel of editorial content.
- **Engagement**: Native video ads attract attention and engagement from users browsing through articles, news stories, or other editorial content.
- **Usage**: Ideal for native advertising campaigns, storytelling, or brand integration within relevant content contexts.

By leveraging these effective video ad formats, advertisers can create engaging and impactful video campaigns on the Bing Ads platform, effectively reaching and influencing their target audience across different stages of the customer journey.