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How I Earned $14K in 2 Weeks with Pinterest Ads
A Real $14K Profit Case Study

📝 Quick Snapshot
Platform: Pinterest Ads

Campaign Duration: 2 Weeks

Spend: $4,250

Revenue: $18,470

Profit: ~$14,220

🚀 1️⃣ The Niche & Offer
Niche: Home Organization / DIY Decor

Product: Digital download (planner printables) + upsell course

Price Points:

$17 entry

$47 upsell

$97 course bundle

🎯 2️⃣ Why I Chose Pinterest Ads
Pinterest = intent-based platform → users are planners and buyers

Lower CPCs vs. Meta Ads

Evergreen content → compounding traffic

High purchase intent for visual/DIY products

🛠� 3️⃣ The Exact Campaign Setup
Campaign Goal: Conversions

Target Audience:

Interests: Home Office, Organization, Planners

Lookalike audiences from previous customers (Pinterest Tag)

Keywords: "printable planner," "DIY organization," "budget binder"

Budget: $250/day (scaled to $500/day once ROAS was proven)

Creatives:

6 Pin designs

AI-written copy + Canva graphics

Highlighted user benefits & lifestyle imagery

Tested static pins + video pins

📈 4️⃣ The Results
Metric   Result
Total Ad Spend   $4,250
Clicks   10,540
Conversions   772
Average ROAS   4.3x
Gross Revenue   $18,470
Net Profit   $14,220

💡 5️⃣ What Worked Best
✅ Using highly visual Pins — bright, vertical, text overlay
✅ Pinning trends — leaned into seasonality & "summer organization"
✅ Testing multiple creative formats
✅ Upsell funnel increased AOV
✅ Constant tweaking of keywords and interests

⚠️ 6️⃣ Mistakes I Made
❌ Didn't test mobile vs. desktop targeting early enough
❌ Initial Pin copy was too generic — improved with more personal "story-based" text
❌ Scaling budget too fast triggered Pinterest's learning phase reset once

🎁 7️⃣ Key Takeaways
Pinterest is still underused for paid traffic

Creative matters more than ad budget here

Combine visual appeal + keyword intent → winning formula

Build in upsells to increase profits fast

Track & tweak daily — small changes make a big difference