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Odoo 15 Social Media Marketing: Enterprise Edition Features

🚀 Overview
Odoo 15 Social Marketing module helps businesses manage, schedule, and analyze social media campaigns — all inside the Odoo ERP system.
It's fully integrated with Odoo CRM, Sales, Email Marketing, and Website — creating a true all-in-one marketing suite.

Enterprise Edition unlocks premium features and deeper integrations.

🎯 Key Features (Enterprise Edition)
1️⃣ Unified Social Media Dashboard
Manage Facebook, Twitter (X), LinkedIn, Instagram, YouTube — all in one place

Post creation, scheduling, and real-time preview

Visual calendar of scheduled content

2️⃣ Advanced Post Scheduling
Drag & drop calendar view

Schedule by day, week, or month

Auto-publish at optimal times for each platform

3️⃣ Analytics & Reporting
Track post performance: clicks, impressions, engagement

Social reach vs. conversions linked to CRM and Sales

Integration with Google Analytics and Odoo KPIs dashboard

4️⃣ Social Media Listening
Monitor brand mentions & hashtags

Get notifications on key conversations

Track competitor activity on public channels

5️⃣ CRM & Lead Generation Integration
Capture leads directly from social campaigns

Sync contact data with Odoo CRM

Assign leads to sales teams automatically

6️⃣ Social Ad Campaign Management
Create, track, and manage Facebook & Instagram ads inside Odoo

View ad performance within CRM pipeline

Manage ad budgets & ROAS tracking

7️⃣ Team Collaboration Tools
Assign content tasks to team members

Internal approval workflows for posts

Comment threads on content drafts

🔗 Native Integrations
Odoo Email Marketing → create full-funnel campaigns

Odoo Website → promote blog content via social

Odoo eCommerce → auto-post product launches

✅ Summary: Why Choose Odoo 15 Social Marketing (Enterprise)?
Benefit   Impact
Unified social + CRM + sales   Better conversion tracking
Built-in post automation   Saves time, improves consistency
Native ad management   No need for 3rd-party tools
Integrated reporting   See full ROI across channels
Collaboration features   Smoother workflows for teams