Wilcot: My Web Design & Development Process Explained
Whether you're launching a brand, redesigning a tired website, or building a platform from scratch, my web design & development process is designed to bring clarity, creativity, and conversion-focused results.

Phase 1: Discovery & Strategy
This is where we build the foundation.

Client Consultation – I listen to your goals, challenges, and target audience.

Research – I analyze your competitors, industry trends, and user expectations.

Strategy – We map out your site structure, user flows, and define success metrics.

🎯 Goal: Understand your business and align the website's goals with your brand's mission.

Phase 2: Wireframing & UX Planning
Think of this as the blueprint stage.

Wireframes – I sketch out the layout of key pages.

UX Strategy – We focus on how users will interact and navigate the site smoothly.

Feedback Loop – You review and approve the layout before we move to visuals.

🧠 Focus: Functionality and intuitive experience before design polish.

Phase 3: Visual Design (UI)
Now comes the aesthetic transformation.

Moodboards & Style Guides – We lock down the visual direction.

High-Fidelity Designs – Pixel-perfect mockups that reflect your brand identity.

Responsive Design – Ensuring mobile, tablet, and desktop views look flawless.

🎨 Objective: Visually impress while staying consistent with your brand.

Phase 4: Development
Designs come to life through code.

Front-End Development – Clean HTML/CSS/JavaScript to reflect the design.

Back-End Integration – WordPress, Webflow, or custom CMS implementation.

SEO Basics – Technical SEO setup for speed, indexing, and performance.

⚙️ Deliverable: A fully functional, high-performing website.

Phase 5: Testing & Launch
Time for perfection and polish.

QA Testing – We test across browsers, devices, and check for bugs.

Client Review – You explore the staging site before it goes live.

Launch Plan – We deploy the site without downtime.

🚀 Result: A smooth, error-free website launch that's ready to impress.

Phase 6: Post-Launch & Support
I don't disappear after launch.

Training – Learn to update your site (if it's on a CMS).

Maintenance – Optional plans for updates, backups, and performance tuning.

Optimization – Continuous improvements based on user behavior.

🔄 Value: Ongoing support so your site keeps growing with your business.

Final Words
My process is structured but flexible, combining strategy, creativity, and technical expertise. Every website is built with purpose—to convert, to represent, and to grow.