It seems like you are referencing Eva Katernberg, who is associated with Eva Worldwide, and her insights into outsourcing translation to professionals. While I don't have direct details about the specific source you're referring to, I can provide a general overview of why outsourcing translation to professionals, like those at Eva Worldwide, is beneficial and how it works effectively.

Why Outsourcing Translation to a Professional is Crucial for Your Business
1. Accuracy and Quality
Professional translation services, like those offered by Eva Worldwide, ensure that the translation is not just a direct word-for-word exchange. Skilled translators understand the nuances of language, culture, and context. This results in high-quality translations that preserve the meaning, tone, and intent of the original content.

Specialization: Many professional services specialize in specific industries (e.g., legal, medical, technical), ensuring that the correct terminology is used.

2. Cultural Sensitivity
When translating content for a global audience, it's important to be culturally sensitive. A professional translator can adapt the content to suit local customs, preferences, and idioms, avoiding any unintended offense or misunderstanding.

Localization: This includes adjusting graphics, dates, currencies, and other culturally specific details to fit the target market.

3. Cost-Effectiveness
While it may seem like a cheaper option to use machine translation or an in-house team, outsourcing to a professional can save you money in the long run. Professionals help ensure that the content is accurate from the start, reducing the need for costly revisions or potential misunderstandings in the target market.

Avoiding Mistakes: Poor translations can damage your brand reputation, which can be more expensive to fix later.

4. Time Efficiency
Outsourcing allows businesses to focus on their core operations while leaving the complexities of translation to experts. Professional translators have the tools and expertise to handle large volumes of text quickly and accurately.

Faster Turnaround: Translators can efficiently work with deadlines and prioritize your project to ensure timely delivery.

5. Professional Tools and Resources
Professionals use specialized translation tools (like CAT tools — Computer-Assisted Translation) that maintain consistency across large projects. These tools can store terminology databases and use previous translations to maintain a consistent voice throughout your content.

Consistency: If your content is part of a larger project (e.g., website localization or a marketing campaign), professional translators ensure that your brand message stays consistent across all languages.

How Eva Worldwide Supports Your Translation Needs
If Eva Katernberg and Eva Worldwide are the translators you're referring to, they likely offer services to help businesses expand globally by accurately translating and localizing content. Eva Worldwide may focus on specific sectors, ensuring that all content — whether it's legal documents, marketing materials, or technical manuals — is adapted for a global market.

Key Takeaways
Outsourcing translation to professionals like Eva Worldwide ensures that your translations are accurate, culturally sensitive, and high-quality, all while being cost-effective and time-efficient. By leveraging specialized knowledge and tools, professional translation services can elevate your business's international presence and help you avoid costly mistakes.