What tools do these platforms offer for diagnosing and troubleshooting campaign issues on Bing Ads?

Microsoft Advertising (Bing Ads) provides a variety of tools for diagnosing and troubleshooting campaign issues to help advertisers optimize their campaigns and improve performance. These tools enable advertisers to quickly identify problems, analyze data, and take corrective actions. Here are the key tools and features available for diagnosing and troubleshooting campaign issues:

1. Microsoft Advertising Diagnostics and Troubleshooter Tool
The Diagnostics and Troubleshooter Tool within Microsoft Advertising helps diagnose common issues affecting ad delivery, such as disapproved ads, low impression volume, or issues with targeting. This tool automatically detects issues in real-time and provides actionable recommendations for resolving them.

Key Features:
Ad Approval Status: If an ad is disapproved, the tool provides detailed reasons for disapproval, helping advertisers understand and resolve the issue.

Campaign Delivery Issues: If your ads are not getting enough impressions, the tool provides insights into whether the problem is due to targeting, bidding, or other factors.

Bidding Problems: If your bids are too low to win impressions, the tool can highlight areas where increasing your bids may improve campaign performance.

2. Ad Preview and Diagnosis Tool
The Ad Preview and Diagnosis Tool allows advertisers to see how their ads appear in search results for specific keywords, locations, and devices. This tool helps identify issues related to ad visibility, keyword targeting, and ad rank.

Key Features:
Preview Ads: See a preview of your ads as they would appear to users in specific search results, based on location, device, and time of day.

Diagnose Ad Visibility: The tool can check whether your ads are showing for specific search queries. It identifies if your ads are being restricted by settings like low bids, limited budget, or irrelevant keywords.

Detect Keyword Issues: It can identify whether your ads are showing for specific keywords and help troubleshoot why your ads might not be appearing for the desired terms.

3. Keyword Diagnosis Tool
The Keyword Diagnosis Tool in Microsoft Advertising provides insights into keyword performance and potential issues with keyword targeting. This tool helps diagnose issues like low Quality Score, insufficient impressions, or disapproved keywords.

Key Features:
Keyword Status: Check the status of your keywords to see if they're eligible to trigger ads or if they're being restricted.

Quality Score Insights: Provides feedback on how your keyword's Quality Score may be affecting your ad performance and where improvements can be made.

Recommendations: Offers suggestions to improve keyword targeting, such as adjusting match types, adding negative keywords, or increasing bids.

4. Performance Metrics and Reports
Microsoft Advertising provides detailed performance metrics and reporting that help advertisers troubleshoot issues related to ad performance, conversion tracking, and overall campaign effectiveness. The platform's reporting tools allow you to analyze a wide range of metrics to pinpoint issues.

Key Features:
Campaign Performance Dashboard: View key metrics like clicks, impressions, conversions, click-through rate (CTR), cost per click (CPC), cost per conversion, and more. This helps identify underperforming campaigns or ads.

Search Query Reports: Analyze which search queries are triggering your ads and identify irrelevant or low-performing queries. You can then refine your keyword targeting and use negative keywords to eliminate irrelevant traffic.

Device, Location, and Time-of-Day Reports: These reports help identify if certain segments, such as mobile devices, specific locations, or times of day, are underperforming. This data can help you adjust bids and targeting to improve performance.

5. Conversion Tracking and Tagging Diagnostics
Conversion tracking is essential for understanding whether your ads are driving valuable actions (like purchases or form submissions). Microsoft Advertising provides tools to help diagnose issues related to conversion tracking and ensure that tags are working correctly.

Key Features:
Tag Assistant: This tool helps verify that your tracking tags are installed and firing correctly on your website. It helps troubleshoot issues where conversion tracking may not be recording properly.

Conversion Tracking Troubleshooter: If conversion data seems inaccurate or incomplete, this tool helps identify issues like incorrect setup of conversion actions, missing tags, or discrepancies between the data in the platform and on your website.

Offline Conversion Tracking: For advertisers tracking offline conversions, Microsoft Advertising provides tools to help troubleshoot any discrepancies between online ad clicks and offline conversions, ensuring accurate reporting.

6. Quality Score and Ad Rank Insights
Microsoft Advertising provides a Quality Score that impacts how your ads are ranked and how much you pay per click. Low Quality Scores can result in higher costs and lower ad visibility. The platform offers insights into Quality Score components to help diagnose issues affecting ad rank.

Key Features:
Quality Score Breakdown: View your Quality Score and its components—expected CTR, ad relevance, and landing page experience. If your score is low, the tool provides recommendations for improving it.

Ad Relevance: Check if your ad copy is relevant to the keywords you are targeting. Low relevance can impact both Quality Score and ad performance.

Landing Page Experience: Diagnose whether the landing page associated with your ad provides a good user experience and is aligned with the user's search intent. This can affect both Quality Score and conversion rates.

7. Automated Bidding Troubleshooting
If you are using automated bidding strategies like Maximize Conversions or Target CPA, the platform provides tools to help you diagnose issues related to bid management.

Key Features:
Bid Strategy Performance: Microsoft Advertising offers reporting tools to evaluate the performance of your automated bidding strategies, including recommendations for adjusting bid targets based on performance goals.

Budget Impact: The system highlights whether your budget is too low to support your bid strategy, helping you troubleshoot underperformance caused by insufficient funds.

8. Budget and Spend Monitoring
Budget-related issues often lead to underperformance. Microsoft Advertising provides tools to monitor spend and budget allocation.

Key Features:
Spend Forecasts: The platform provides forecasting tools that predict how your budget will be spent over time, helping you identify discrepancies between expected and actual spend.

Budget Alerts: You can set up budget alerts to monitor whether your campaigns are close to exceeding their budget or underspending.

Bid Adjustment Recommendations: If a campaign is not spending its budget efficiently, the system may suggest increasing bids or adjusting targeting to maximize the impact of your budget.

9. Help and Support Center
For more complex troubleshooting, the Help and Support Center offers step-by-step guides, video tutorials, and access to support teams. You can search for solutions to specific problems, such as disapproved ads or billing issues, and get detailed instructions on how to resolve them.

10. A/B Testing Tools
Microsoft Advertising provides A/B testing features to test different versions of ads, landing pages, and other campaign elements. This tool helps identify which version performs best and can troubleshoot issues with ad creatives or messaging.

Key Features:
Ad Variations: Test multiple ad variations to see which resonates most with your audience, helping to diagnose issues related to ad messaging or creatives.

Landing Page Testing: Test different landing pages to identify any issues with conversion rates or user experience that may be affecting overall campaign performance.

Conclusion
Microsoft Advertising offers a comprehensive suite of tools for diagnosing and troubleshooting campaign issues, from the Diagnostics and Troubleshooter Tool to performance reports and conversion tracking diagnostics. These tools help advertisers quickly identify issues with ad delivery, keyword performance, budget allocation, bidding strategies, and conversion tracking. By using these tools, advertisers can make data-driven decisions, optimize their campaigns, and improve overall performance efficiently.