How do you export conversion tracking data from Bing Ads?

Exporting conversion tracking data from Bing Ads (Microsoft Advertising) is straightforward and gives you the flexibility to analyze, share, or archive performance outside the platform. Here's how you can do it:

✅ 1. Export from the Campaign or Ads Dashboard
If you just want a quick export of campaign performance with conversion data:

Steps:

Log in to your Microsoft Advertising account.

Navigate to the Campaigns, Ad groups, Ads, or Keywords tab.

Select your desired date range at the top.

Click the columns icon and make sure to include conversion-related metrics, such as:

Conversions

Conversion rate

Cost per conversion

Conversion value

ROAS (Return on Ad Spend)

Click the "Export" button (usually in the upper-right corner).

Choose your format: Excel, CSV, or TSV.

The file will download, and you can open it in Excel or any spreadsheet tool.

✅ 2. Export from the Reports Section (More Detailed)
To get detailed or scheduled conversion data:

Steps:

Go to the Reports tab in your Bing Ads account.

Click "Create custom report" or use a template like:

Goals report (shows data by conversion goal)

Conversion performance report (detailed conversion data by campaign, ad group, keyword, etc.)

Customize:

Columns: Select metrics related to conversions.

Filters: Choose specific campaigns, conversion goals, or devices.

Time segmentation: Daily, weekly, or monthly breakdown.

Click "Run" or choose "Download" if you want to export immediately.

Optionally, set up "Save and schedule" for recurring exports.

Choose Excel (.xlsx) or CSV format.

✅ 3. Export Conversion Goal-Level Data
To view and export performance by individual conversion goal:

Steps:

Go to Tools > Conversion goals.

Click on the "All conversions" tab or individual goal to see performance metrics.

Select the date range.

Look for the Export button near the top right.

Export as a spreadsheet.

✅ 4. Use Microsoft Ads Editor (Advanced Users)
For bulk exporting or offline editing, use Microsoft Ads Editor:

Download your account data including conversions.

Export to Excel for analysis.

Note: This method gives limited conversion detail compared to the web interface.

📊 Conversion Metrics You Can Export

Metric   Description
Conversions   Total number of tracked actions (e.g., purchases, sign-ups)
Conversion Rate   % of clicks that led to a conversion
Cost per Conversion   Total cost divided by number of conversions
Conversion Value   Revenue or value from conversions
ROAS   Return on Ad Spend (conversion value ÷ ad spend)
Assisted Conversions   Conversions where your ad contributed earlier in the funnel
💡 Pro Tips
Always customize columns to include the exact conversion metrics you need.

Label your exports with the date range or report type for easier tracking.

For multi-touch attribution or offline conversions, you might want to combine exports with data from Google Analytics or CRM systems.