How do I set up conversion tracking for Pinterest Ads?

mkpzep · Aug 04, 2024, 04:52 AM

SeoGuru · Apr 12, 2025, 01:54 PM

Setting up conversion tracking for Pinterest Ads is a key step to measure the success of your campaigns and understand user actions, such as purchases or sign-ups. Here's how you can set it up:

1. Create a Pinterest Business Account
If you haven't already, you need a Pinterest business account to run ads. You can convert your personal account to a business account or create a new one.

2. Install the Pinterest Tag
The Pinterest Tag is a small piece of code that you add to your website to track conversions. This tag helps Pinterest track specific actions on your site, like purchases, sign-ups, or page visits.

Steps to install the Pinterest Tag:
Go to Pinterest Ads Manager:

Log in to your Pinterest Business Account.

Go to the Ads Manager from the menu (click your profile icon at the top right and select Ads).

Access the Tag Setup:

In Ads Manager, click on the Conversions tab.

Under Conversion tracking, click on Create tag.

Get the Pinterest Tag Code:

You'll be asked to choose between using a partner integration (for platforms like Shopify, WordPress, etc.) or manually adding the code.

Select Manually install the tag if you don't use a platform with a direct integration.

Copy the Pinterest Tag code.

Add the Tag to Your Website:

Paste the Pinterest Tag code into the <head> section of your website's HTML. This code should be placed on every page of your site (or at least on the pages you want to track, such as the checkout page for eCommerce).

Verify Installation:

Once the tag is installed, go back to Ads Manager and click on Verify to ensure it's working correctly.

3. Set Up Conversion Events
Once the tag is installed, you can set up specific conversion events, like purchases, sign-ups, or other key actions.

Choose Conversion Events: Pinterest provides pre-defined conversion events like:

Page Visit (for general site visits)

Add to Cart

Checkout Initiated

Purchase

Sign-Up

Track Custom Conversions: If you have specific actions you'd like to track (e.g., downloading a whitepaper or viewing a video), you can create custom events. You'll need to modify the Pinterest Tag slightly for custom conversions.

4. Create a Conversion-Based Campaign
Once your tag and conversion events are set up, you can start running campaigns optimized for conversions.

Create a New Campaign: In Ads Manager, click on Create Campaign.

Choose Campaign Objective: Select Conversions as your campaign objective.

Set Up Your Audience and Budget: Define your audience, set a budget, and select the conversion event you want to optimize for.

Launch the Campaign: Review your campaign and launch it!

5. Monitor and Optimize
After your campaign is running, you can track your conversions in Ads Manager. Review the performance of your conversion events to see how effective your ads are at driving the desired actions.

Troubleshooting:
Tag Not Firing: If conversions are not being tracked, check that the tag is placed correctly on your website and verify it using Pinterest's Pixel Helper tool or Google Tag Manager.

Delayed Conversions: Pinterest may take a few hours to reflect the data for newly tracked conversions.

By setting up conversion tracking properly, you'll be able to measure the impact of your Pinterest Ads campaigns and optimize them for better performance over time!

How do I set up conversion tracking for Pinterest Ads?

mkpzep

SeoGuru

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