Can I set a maximum daily budget on my Pinterest Ads VCC?

Yes, you can set a maximum daily budget for your Pinterest Ads campaigns, but the budget itself is set within your campaign settings and not directly on your Virtual Credit Card (VCC). The VCC is simply a payment method, and the budget controls are managed within Pinterest's ad platform. Here's how you can set and manage your daily budget:

Steps to Set a Maximum Daily Budget in Pinterest Ads:
Log in to Pinterest Ads Manager: Go to your Pinterest Ads account at ads.pinterest.com and log in.

Create or Edit a Campaign:

If you're setting a budget for a new campaign, click on "Create Campaign".

If you want to edit an existing campaign, go to your Campaigns tab and select the campaign you want to modify.

Set a Campaign Budget:

Choose your campaign objective (e.g., awareness, consideration, conversion, etc.).

When you get to the budget section, you can select the daily budget option.

Daily Budget: This is the maximum amount you're willing to spend each day for that campaign.

Enter Your Budget:

Input the amount you want to spend daily. Pinterest will try to distribute this budget evenly throughout the day, but keep in mind that the spend can fluctuate slightly depending on how Pinterest optimizes delivery.

Set a Lifetime Budget (Optional):

If you prefer to control how much you spend for the duration of the campaign (rather than on a daily basis), you can set a lifetime budget instead. This is the total amount you're willing to spend over the life of the campaign.

Monitor Spend: Once your campaign is running, Pinterest Ads will track the spend based on your daily budget, and you can adjust it as needed. You'll also be able to monitor the spending report to see how close you are to your daily or lifetime budget.

Important Notes:
Pinterest's Spend Pacing: Pinterest may pace the spend throughout the day based on your budget, so the full daily budget may not always be spent evenly at all times. It could fluctuate depending on demand and your campaign's targeting.

VCC Billing: Your VCC will be charged for the ad spend, but the charge should not exceed the daily budget you've set for the campaign, as long as your budget settings are correctly applied.

Example:
If you set a daily budget of $20, Pinterest Ads will aim to limit your ad spend to $20 per day. If you run multiple campaigns, the daily budget applies to each campaign individually.

Can I Set Other Budget Limits on the VCC?
Pinterest doesn't allow setting a maximum daily budget on the VCC directly. The budget control is within the campaign settings, and your VCC will be charged accordingly based on your campaign's actual spend.

If you're concerned about exceeding your daily budget, you can monitor your spending closely through Pinterest Ads Manager and adjust the budget or campaigns as necessary. If you're encountering issues with exceeding your budget, you can also consider contacting Pinterest Ads support for assistance.