What is Google Ads' role in YouTube advertising?

Google Ads is the backbone of YouTube advertising, allowing businesses to run targeted video ads on the platform. It offers multiple ad formats, including skippable & non-skippable ads, bumper ads, and in-feed video ads. With Google's audience targeting, advertisers can reach users based on demographics, interests, search behavior, and remarketing lists. The platform also provides performance tracking, enabling businesses to optimize for views, engagement, or conversions. By leveraging YouTube's massive reach and Google's AI-driven bidding, brands can effectively boost visibility, generate leads, and drive sales.