What are sitelink extensions in Google Ads?

Sitelink extensions in Google Ads are a type of ad extension that allow you to add additional links to your ads. These links direct users to specific pages on your website, beyond just the main landing page. Sitelinks are useful for providing more options and helping users find exactly what they're looking for, which can improve both the relevance and performance of your ads.

Key points about sitelink extensions:
Additional Links: You can add multiple sitelinks (usually up to four) to a single ad, each linking to different sections of your site (e.g., "Shop Now," "Contact Us," "Product Categories").

Improved Visibility: These sitelinks appear below your ad text, making your ad take up more space on the search results page, which can help increase visibility.

Increased Click-Through Rate (CTR): Since sitelinks provide more options for users, they can lead to higher CTRs as they give users more relevant paths to click on.

Customizable Text: You can customize the display text for each sitelink (e.g., instead of just showing "Homepage," you could show "Explore Our Products").

Mobile-Friendly: Sitelinks are also optimized for mobile devices, giving users easy access to different pages of your site directly from the search results.

Reporting: You can track the performance of each sitelink to see how many clicks and impressions each one gets, helping you optimize your strategy.

Overall, sitelink extensions enhance the user experience and can lead to better performance for your Google Ads campaigns by providing more pathways for users to engage with your business.