What is an image extension in Google Ads?

In Google Ads, an image extension is a feature that allows advertisers to include images alongside their text ads. These images are displayed in the search results and can help make ads more visually appealing, potentially improving engagement and click-through rates (CTR).

Image extensions are available for various campaign types, such as search ads, and they allow advertisers to upload high-quality images that complement the text in their ads. These images can be used to showcase products, promotions, or brand elements, which can enhance the overall effectiveness of the ad.

The key benefits of image extensions include:

Visual Appeal: Adding images can make your ads stand out and attract more attention from users.

Increased Engagement: Ads with images are often more engaging, leading to higher CTR.

Branding Opportunities: You can use images that reflect your brand, product, or services, creating a stronger connection with users.

Image extensions are typically displayed in a way that complements the text, showing the image next to the ad or below it, depending on the ad placement.

To use image extensions, you need to upload images that meet Google's guidelines for size, quality, and content, and then apply them to your campaigns through the Google Ads interface.