Jesse Saez is known for data-driven, white-hat link-building strategies that help websites gain high-quality backlinks, improve SEO rankings, and increase organic traffic. Below are some of the key strategies he emphasizes for successful link-building campaigns.

1. Create Highly Linkable Content (Link Bait Strategy) 🎯
🔹 Publish data-driven content, unique research, and expert insights
🔹 Use infographics, industry reports, and case studies to attract backlinks
🔹 Focus on evergreen content that remains relevant for years

💡 Example: A study on "Top 10 SEO Trends for 2025" gets picked up by digital marketing blogs, earning natural backlinks.

2. Digital PR & HARO Outreach 🚀
🔹 Help a Reporter Out (HARO): Provide expert insights to journalists for backlinks
🔹 Get featured on high-authority websites (Forbes, Business Insider, etc.)
🔹 Leverage newsjacking – contribute opinions on trending topics

💡 Example: A cybersecurity expert provides insight on data breaches, getting featured in TechCrunch with a backlink.

3. Guest Posting on Authority Websites 📝
🔹 Write high-value guest posts on industry-leading sites
🔹 Target websites with strong domain authority (DA) and relevant audiences
🔹 Include contextual, non-spammy backlinks in your articles

💡 Example: A fitness coach contributes an article on "Best Nutrition Hacks for Weight Loss" to Men's Health, linking back to their site.

4. Broken Link Building 🔗
🔹 Find broken links on high-authority websites
🔹 Suggest replacing them with your relevant content
🔹 Use tools like Ahrefs, Moz, or Check My Links to find broken links

💡 Example: You find a dead link on a law blog about "DUI Defense Tips" and suggest replacing it with your expert guide.

5. Link Insertion & Resource Page Outreach 📩
🔹 Reach out to bloggers and suggest adding your link to existing content
🔹 Find resource pages in your niche and pitch your content for inclusion
🔹 Focus on adding value instead of just asking for a link

💡 Example: A digital marketing consultant gets their SEO checklist added to a "Best SEO Resources" page.

6. Skyscraper Technique 🏗�
🔹 Find top-performing content in your niche
🔹 Create a better, updated, and more comprehensive version
🔹 Reach out to sites linking to the older content and suggest linking to yours

💡 Example: A "Beginner's Guide to Affiliate Marketing" is outdated—so you create an updated 2025 version and pitch it to websites linking to the old one.

Final Takeaway: Jesse Saez's Link-Building Philosophy
✅ Focus on high-quality, natural backlinks (not spammy links)
✅ Prioritize content value, expert insights, and data-driven research
✅ Use relationship-based outreach instead of mass email spam