Can I set spending limits for different Google Ads campaigns?

Yes, you can set spending limits for different Google Ads campaigns, but there are some nuances to how this works. Here are the main ways to manage spending:

1. Campaign Budget:
Each individual campaign in Google Ads has a daily budget. This is the maximum amount you're willing to spend per day on a given campaign. To set it:

Go to your Google Ads account.

Click on Campaigns.

Select the campaign you want to manage.

Under the Settings section, you can adjust the Daily Budget.

2. Shared Budget:
If you have multiple campaigns and want to manage the total spend across them, you can create a Shared Budget. This allows you to set a budget that applies across multiple campaigns, and Google will automatically allocate the budget across the campaigns based on performance.

Navigate to Tools & Settings > Shared Library > Shared Budgets.

Create a new shared budget and assign multiple campaigns to it.

3. Campaign-Level Bidding Strategy:
While this doesn't directly limit spending, adjusting your bidding strategy (e.g., Target CPA, Target ROAS, Maximize Conversions, etc.) can influence how much you end up spending within the confines of your daily budget.

4. Account-Level Spend Limit (for Billing):
Google Ads also allows you to set a monthly spending limit for your entire account. This is done via the Billing & Payments section:

Go to Tools & Settings > Billing.

Set your monthly limit to prevent overspending across all campaigns.

5. Ad Scheduling:
To further control how much you spend, you can schedule your ads to run only during certain times of day or days of the week, which can help you control costs based on peak performance periods.