🧠 Frase Review by Hoz: The Best Content Marketing & SEO Software of 2021
TL;DR: Frase is like having an SEO strategist, content brief generator, and AI writer all in one clean dashboard. And in 2021, it stood out as one of the most valuable tools for writers and marketers alike.

🛠� What Is Frase?
Frase is an AI-powered content optimization platform that helps you:

Research & outline content faster

Create SEO-optimized briefs

Write and refine articles with AI

Track performance and opportunities

Think of it as your personal writing assistant... with a serious SEO brain.

⚙️ Key Features That Made It Stand Out in 2021
1. AI-Powered Content Briefs (Game-Changer)
Just enter your target keyword, and Frase:

Analyzes the top 20+ SERP results

Extracts headers, questions, stats, links, and key topics

Builds a Google Docs-style brief in seconds

Perfect for content teams, freelancers, or solo creators trying to write smart, fast, and competitive.

2. Topic & Keyword Suggestions
No more guessing what to include. Frase gives:

Related questions (from Google, Quora, People Also Ask)

NLP keywords & topic gaps

Competitive analysis so you don't miss what others are ranking for

3. AI Writer & Editor (Frase AI)
Frase's built-in AI writer was impressively fast and structured. While it wasn't perfect for long-form without editing, it excelled at:

Meta descriptions

Intros

FAQs

Bullet points & summaries

Pair it with human polish = gold. 🥇

4. Content Score Optimization
Frase scores your content against top-ranking pages, showing:

What you're missing

Where you're over-optimizing

How to hit the sweet spot for ranking

The visual scoring meter made on-page SEO easy and intuitive.

💸 Pricing in 2021
Frase was also a budget-friendly beast compared to tools like Surfer SEO or Clearscope.

Basic Plan: ~$15/month (for freelancers)

Team Plans: Higher tiers with collaboration, brief templates, and unlimited AI use

Lifetime Deal Alert: If you grabbed it on AppSumo in 2020-2021, you scored big 🔥

👎 What Could Be Better?
Limited backlink data (not an Ahrefs alternative)

AI content sometimes needed editing (true for most tools)

UI had a learning curve at first

But for the price and features, these were minor bumps.

🎯 Who Was Frase Perfect For in 2021?
Freelance writers

Niche site builders

Marketing agencies

Bloggers & content strategists

SEO beginners looking to level up fast

🏆 Final Verdict by Hoz
"Frase became my secret weapon in 2021. It cut my research time in half, improved my SEO rankings, and gave me a scalable way to create better content without burnout."

⭐ Rating: 9.3/10
✅ Best for: Speedy content creation, SEO optimization, and easy AI support
🚫 Not for: Hardcore backlink hunters or enterprise-level reporting