Here's a concise breakdown for "Choosing and Prioritizing Your Networks" — a key chapter in Advanced Social Media Marketing (2025 Edition):

📌 Chapter: Choosing and Prioritizing Your Networks
🎯 Goal: Focus your time and resources on platforms where your audience actually is — not where you think you should be.
✅ Step 1: Know Your Audience
Ask:

Where do they spend time daily?

What type of content do they consume (video, articles, memes)?

What platforms do they trust?

Examples:

Gen Z → TikTok, Snapchat

Millennials → Instagram, YouTube

Professionals → LinkedIn, X (formerly Twitter)

DIY/Niche → Pinterest, Reddit

Global B2C → Facebook + Instagram

✅ Step 2: Understand Platform Strengths

Platform   Strength   Best For
TikTok   Viral UGC, discovery   B2C, product launches
Instagram   Visual branding, Reels, Stories   Lifestyle, fashion, influencers
YouTube   Long-form video, searchability   Education, reviews, authority
Facebook   Groups, ads, retargeting   Older audiences, broad reach
LinkedIn   B2B, thought leadership   Services, hiring, authority
Pinterest   Search-driven product discovery   E-commerce, DIY, aesthetics
X/Twitter   News, real-time engagement   SaaS, politics, finance
✅ Step 3: Use the 80/20 Strategy
Focus on 2 core platforms where you:

Get the most traffic

Have the best engagement

See consistent conversions

Use other platforms as supporting repurposing channels.

Example: YouTube + Instagram as core → TikTok & X for reposts + reach

✅ Step 4: Match Content Type to Platform
Video → TikTok, YouTube Shorts, Instagram Reels

Image + Caption → Instagram, Pinterest

Text Threads → X, LinkedIn

Live Video → TikTok Live, YouTube Live, Instagram

Long-form → YouTube, LinkedIn Articles, Blogs

✅ Step 5: Re-Evaluate Every 90 Days
Social media shifts fast. Check:

Audience growth

Engagement rate

Conversions or leads

Platform algorithm changes

If ROI is dropping → adjust or drop the platform.

🧠 Pro Tips
Don't try to be everywhere. Be great in a few places.

Use cross-posting tools like Buffer or Metricool, but customize captions per platform.

Build native content — don't repost TikToks with the logo on Reels.