Can Twitter Ads target users based on their disposable income?

Started by Hernand, May 06, 2024, 09:37 AM

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Hernand

Can Twitter Ads target users based on their disposable income?

gepevov

Twitter Ads doesn't currently offer a specific targeting option based on users' disposable income. However, advertisers can still target users based on various factors that may correlate with disposable income indirectly.

For instance, advertisers can target users based on demographics such as age, gender, occupation, and education level, which might be associated with certain income levels. They can also target users based on their interests, behaviors, or engagement with specific content that could indicate higher disposable income.

While Twitter Ads doesn't provide a direct disposable income targeting option, advertisers can employ creative strategies using the available targeting features to reach audiences likely to have higher disposable incomes.

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