What is the Google Ads policy on ad approval times?

Google Ads has a policy regarding ad approval times to ensure that all ads meet their quality and content standards before they are displayed to users. According to this policy, most new ads and ad extensions are reviewed within one business day, but in some cases, it may take longer.

Google uses automated systems and human reviewers to evaluate ads for compliance with their policies. If an ad is disapproved, the advertiser will receive a notification with the reason for the disapproval and instructions on how to fix the issue. Advertisers can then resubmit the ad for review once the necessary changes have been made.

It's important to note that ad approval times may vary depending on factors such as ad volume, advertiser history, and policy complexity. Ads that are submitted during peak times or that require manual review may take longer to be approved.

Advertisers can check the status of their ads and ad extensions in the "Ads & extensions" tab of their Google Ads account. They can also use the "Ad preview and diagnosis" tool to see how their ads will appear to users and to troubleshoot any issues.

Overall, Google Ads has a policy of reviewing ads for approval in a timely and fair manner, while also ensuring that all ads meet their quality and content standards. Advertisers should plan accordingly and allow sufficient time for ad review and approval.