What is the recommended character limit for Google Ads descriptions?

The recommended character limit for Google Ads descriptions is up to 90 characters, including spaces. This character limit allows you to write clear and concise descriptions that effectively communicate your message to users.

It's important to note that Google Ads descriptions can technically be up to 180 characters long, but descriptions that exceed the 90-character limit may be truncated on some devices or search result pages. To ensure that your message is fully displayed and easily readable, it's recommended to keep your descriptions within the 90-character limit.

When writing your descriptions, make sure to include a clear call-to-action, highlight your unique selling points, and use relevant keywords that accurately describe your product or service. By following these best practices, you can create effective and compelling descriptions that drive clicks and conversions for your business.