How do you create your first ad group in Google Ads?

To create your first ad group in Google Ads, follow these steps:

1. Sign in to your Google Ads account.
2. Click on "All campaigns" in the navigation panel on the left.
3. Click on the campaign that you want to create an ad group for.
4. Click on the "Ad groups" tab in the campaign view.
5. Click on the "New ad group" button.
6. Enter a name for your ad group in the "Ad group name" field.
7. Choose the type of ad group you want to create. You can choose from:
* Search: Your ads will be shown on Google search results pages.
* Display: Your ads will be shown on websites and apps that are part of the Google Display Network.
* Video: Your ads will be shown on YouTube and other video websites.
* Shopping: Your ads will be shown in Google Shopping results.
* App: Your ads will be shown on the Google Play Store and other mobile app stores.
8. Choose the bidding strategy you want to use. You can choose from:
* Manual CPC: You set the maximum amount you're willing to pay for each click.
* Maximize clicks: Google Ads will automatically set your bids to get the most clicks possible within your budget.
* Target CPA: You set a target cost-per-acquisition (CPA), and Google Ads will automatically set your bids to help you achieve that target.
* Target ROAS: You set a target return on ad spend (ROAS), and Google Ads will automatically set your bids to help you achieve that target.
* Target impression share: You set a target impression share, and Google Ads will automatically set your bids to help you achieve that target.
9. Set your ad group's bid. This is the maximum amount you're willing to pay for each click.
10. Choose the targeting options you want to use. You can choose from:
* Keywords: Your ads will be shown to users who search for specific keywords.
* Audiences: Your ads will be shown to specific groups of users (e.g. users who have visited your website, users who have shown interest in your products or services).
* Locations: Your ads will be shown to users in specific geographic locations.
11. Click "Save and continue" to create your ad group.

Once you've created your ad group, you can start adding keywords, ads, and other targeting options. By setting up your ad group correctly, you can help ensure that your ads are shown to the right people at the right time, and that you're getting the most value out of your advertising budget.

It's important to note that ad groups are a way to organize and manage your ads within a campaign. You can create multiple ad groups within a single campaign, each with its own set of keywords, ads, and targeting options. This allows you to create more targeted and relevant ads, which can help improve the performance of your campaigns.