How do you set up ad extensions for your campaign in Google Ads?

To set up ad extensions for your campaign in Google Ads, follow these steps:

1. Sign in to your Google Ads account.
2. Click on "All campaigns" in the navigation panel on the left.
3. Click on the campaign that you want to set up ad extensions for.
4. Click on the "Ads & extensions" tab in the campaign view.
5. Click on the "Extensions" tab.
6. Click on the "View" drop-down menu and select the type of ad extension you want to set up. You can choose from:
* Sitelink extensions: Additional links that users can click on to learn more about your business or to visit specific pages on your website.
* Call extensions: A phone number that users can click on to call your business.
* Message extensions: A button that users can click on to send a text message to your business.
* Location extensions: Your business address and a map showing your location.
* Callout extensions: Additional text that appears below your ad, highlighting features or benefits of your business.
* Price extensions: A list of your products or services and their prices.
* App extensions: A link to download your app from the Google Play Store or Apple App Store.
* Review extensions: Positive reviews or ratings from third-party sources.
7. Click on the "+" button to create a new ad extension.
8. Enter the required information for the ad extension. This will vary depending on the type of ad extension you're setting up.
9. Preview your ad extension to see how it will look in search results.
10. Click "Save" to create the ad extension.

Once you've created your ad extension, you can view and manage it in the "Ad extensions" tab. You can also create multiple ad extensions for a single campaign, and Google Ads will automatically show the most relevant ad extension based on the user's search and other factors.

It's important to note that ad extensions are a way to provide additional information and functionality to your ads, and they can help improve the performance of your campaigns. By setting up ad extensions for your campaign, you can make your ads more compelling and increase the chances that users will click on them.

Additionally, ad extensions are a factor in the ad auction, and they can help improve your ad rank and visibility in search results. By using ad extensions, you can make your ads more competitive and increase the chances that they'll be shown to users.