How do you name your ad group in Google Ads?

When naming your ad group in Google Ads, it's important to choose a name that accurately reflects the products or services being advertised, and that is easy to understand and remember. Here are some tips to help you name your ad group:

1. Use a descriptive name: Choose a name that accurately describes the products or services being advertised. For example, if you're advertising women's running shoes, you might name your ad group "Women's Running Shoes".
2. Use a consistent naming convention: Use a consistent naming convention for all of your ad groups. This will make it easier to organize and manage your ad campaigns.
3. Use lowercase letters: Use lowercase letters in your ad group name to avoid any issues with capitalization.
4. Avoid using special characters: Avoid using special characters (e.g. &, %, $, #) in your ad group name, as these can cause issues with some systems.
5. Keep it short and simple: Choose a name that is short, simple, and easy to remember. Avoid using long, complicated names that are difficult to read or understand.
6. Use keywords: Incorporate relevant keywords into your ad group name to make it clear what the ad group is about.

Here are some additional tips for naming your ad group:

* Use a name that is consistent with the naming conventions used in your account and campaigns.
* Use a name that is easy to distinguish from other ad groups in your account.
* Use a name that is relevant to the target audience and their needs.
* Use a name that is specific to the geographic location, if applicable.

By following these tips, you can choose a clear, descriptive, and memorable name for your ad group that will make it easier to manage and optimize your ad campaigns.