How do you create a dynamic remarketing campaign in Google Ads?

To create a dynamic remarketing campaign in Google Ads, follow these steps:

1. **Create a Remarketing Tag:** In Google Ads, go to the Audience Manager and create a remarketing tag for your website. This tag will track visitors to your site and allow you to target them with dynamic ads.

2. **Add the Remarketing Tag to Your Website:** Add the remarketing tag to your website, making sure to place it on all pages. This will allow Google to track user activity and build audiences for your remarketing campaign.

3. **Create Audiences:** In the Audience Manager, create audiences based on user activity. For example, you might create an audience of users who have visited your product pages but not made a purchase.

4. **Create a Dynamic Remarketing Campaign:** In Google Ads, go to the Campaigns section and create a new campaign. Select "Shopping" as the campaign type and "Dynamic remarketing" as the marketing objective.

5. **Set Up Your Ad Group:** Set up your ad group and select the audience you created in step 3.

6. **Create Your Dynamic Ads:** Create your dynamic ads. Google will automatically populate these ads with products that users have viewed on your site. You can customize the look and feel of your ads, but the product information will be pulled in dynamically.

7. **Launch Your Campaign:** Once you've set up your campaign, ad group, and ads, you're ready to launch. Monitor your campaign closely to ensure it's performing as expected, and make adjustments as necessary.

Remember, dynamic remarketing is a powerful tool, but it's also complex. Make sure you understand how it works and how to use it effectively before you dive in.