How do you use the Google Ads Report Editor?

The Google Ads Report Editor is a powerful tool that allows you to create customized reports, analyze performance data, and visualize trends in your Google Ads account. Here's how to use the Google Ads Report Editor:

1. Sign in to your Google Ads account and navigate to the "Reports" tab located in the top menu.
2. Click on the "Report Editor" button in the dropdown menu.
3. In the Report Editor, you'll see a blank report template with several sections:
   * Date range: Select the date range for the data you want to analyze.
   * Columns: Choose the metrics you want to display in your report, such as clicks, impressions, cost, click-through rate (CTR), and conversion rate.
   * Rows: Define the dimensions you want to analyze, such as campaign, ad group, keyword, or device.
   * Filter: Apply filters to narrow down the data in your report, such as excluding specific campaigns or ad groups.
   * Segment: Break down your data into smaller segments, such as by device type, user location, or hour of the day.
   * Sort: Sort your data based on specific metrics, such as descending order of clicks or cost.
   * Totals: Choose how totals are calculated and displayed in your report.
   * Chart: Visualize your data using various chart types, such as line charts, bar charts, or pie charts.
4. To add metrics, dimensions, filters, or segments, click on the "Add" button in the corresponding section and select the desired option from the dropdown menu.
5. Once you've added your desired metrics, dimensions, filters, and segments, click the "Run report" button to generate your custom report.
6. The Report Editor will display your data in a table format. You can sort, filter, and group your data directly in the table.
7. To visualize your data, click on the "Chart" tab and select the chart type you prefer. You can customize the chart settings, such as colors, labels, and data ranges, to suit your needs.
8. Save your report by clicking on the "Save" button in the top-right corner. You can choose to save the report in your account, share it with other users, or schedule it to be automatically generated and emailed at regular intervals.
9. To edit an existing report, click on the "Reports" tab, then select the report you want to modify from the list.

The Google Ads Report Editor offers a wide range of customization options, allowing you to create highly tailored reports that meet your specific analysis and visualization needs. Familiarize yourself with the various features and options to make the most of this powerful tool.