How do you create a callout extension in Google Ads?

To create a callout extension in Google Ads, follow these steps:

1. Sign in to your Google Ads account.
2. Click on the "Ads & extensions" tab in the left-hand menu.
3. Click on the "Extensions" tab at the top of the page.
4. Click on the blue "+" button to create a new extension.
5. Select "Callout extension" from the drop-down menu.
6. Click on the "Create new" button.
7. Enter the callout text in the "Callout text" field. Callout text should be short, relevant, and valuable to the user. For example, you might use callouts like "Free shipping", "24/7 customer support", or "Money-back guarantee".
8. Click on the "Add" button to add the callout.
9. Repeat steps 7 and 8 to add more callouts (you can add up to 20 callouts per ad group or campaign).
10. Choose the level of targeting for the callout extension. You can target it at the account, campaign, or ad group level.
11. Click on the "Save" button to save the callout extension.

Once you've created your callout extension, it will need to be approved by Google before it can start showing with your ads. Google reviews all extensions to ensure they meet their editorial and policy guidelines. If your extension is disapproved, you'll receive a notification in your Google Ads account with the reason for the disapproval. You can then make the necessary changes and resubmit the extension for review.

Callout extensions can be a powerful way to add additional information to your ads and make them more compelling to users. By highlighting unique selling points, promotions, or other value-added features, you can increase click-through rates and conversions.