How do you use remarketing lists for search ads (RLSA) in Google Ads?

Remarketing lists for search ads (RLSA) in Google Ads allows you to target users who have previously visited your website with specific search ads when they are searching for keywords related to your business on Google. Here's how to use RLSA in Google Ads:

1. Create a remarketing list: To use RLSA, you'll first need to create a remarketing list in Google Ads. This can be done by adding the Google Ads remarketing tag to your website and creating an audience based on the visitors to your site.
2. Set up a search campaign: Next, you'll need to set up a search campaign in Google Ads. This will allow you to create and manage your search ads.
3. Add your remarketing list to your campaign: Once your campaign is set up, you can add your remarketing list to it by going to the "Audiences" tab and selecting "Remarketing" from the drop-down menu. From there, you can add your remarketing list to your campaign.
4. Set up ad groups and ads: After adding your remarketing list to your campaign, you can set up ad groups and create ads as you normally would.
5. Adjust bids for your remarketing list: With RLSA, you can adjust your bids for users on your remarketing list. This allows you to bid more aggressively for these users, as they have already shown an interest in your business.
6. Monitor and optimize: As with any campaign, it's important to monitor and optimize your RLSA campaigns to ensure they are performing well. Use the data from your campaigns to make adjustments and improve your results over time.

By using RLSA, you can target users who have already shown an interest in your business, which can help increase the relevance and effectiveness of your search ads.