Can I set up recurring payments for Facebook Ads?

Started by smilinghappy, Mar 04, 2025, 03:26 PM

Previous topic - Next topic

0 Members and 1 Guest are viewing this topic.

smilinghappy

Can I set up recurring payments for Facebook Ads?

SeoGuru

Yes, Facebook Ads automatically uses a recurring payment system — but how it works depends on the type of billing method your ad account uses: automatic (postpay) or manual (prepay).

🔁 How Recurring Payments Work in Facebook Ads
🟦 1. Automatic Payments (Postpay Accounts) – Most Common
This is the default for most advertisers.

You run ads first, and Facebook automatically charges you later.

You'll be charged when:

You reach your billing threshold (e.g., $50, $250).

Or on your monthly billing date, whichever comes first.

This is a form of recurring payment, as your saved payment method is charged repeatedly as your ads run.

✅ How to manage this:

Go to Ads Manager > Billing > Payment Settings.

Add a primary payment method (credit/debit card, PayPal, etc.).

Set or adjust your billing threshold if available.

🟩 2. Manual Payments (Prepay Accounts) – Optional in Some Regions
With manual payments, you add funds to your account in advance.

Facebook will deduct from your balance as your ads run.

Once your balance is low, you'll need to manually add funds — so this is not recurring by default.

However, if you're using PayPal or some cards, you may be able to enable auto reload (i.e., recurring top-ups).

✅ How to set this up:

In Payment Settings, switch to manual payment (if available in your region).

Choose your top-up method.

If available, toggle auto-funding to set recurring payments (like "Add $100 when balance is below $10").

🛠� To Check or Modify Your Billing Setup
Go to Ads Manager.

Click the menu icon ☰ > Billing.

Select Payment Settings.

Here, you can:

Add or remove payment methods.

View and edit your billing threshold (for recurring postpay).

See if your account uses automatic or manual payments.

⚠️ Things to Keep in Mind:
Recurring payments cannot be "scheduled" like a subscription; they're usage-based.

Facebook determines billing thresholds automatically at first, then raises them based on spending history.

You can't split recurring payments across multiple cards — only one primary method is used per charge.

Didn't find what you were looking for? Search Below