Here's a Beginner's Facebook Ads Checklist with all the essential steps you must take — even if you've never run a Facebook ad before.

✅ Beginner's Facebook Ads Checklist
1. Set Up the Basics
 Create a Business Manager account (https://business.facebook.com)

 Connect your Facebook Page

 Set up Ad Account Settings (time zone, currency)

 Add Billing Info

 Install the Facebook Pixel on your website (for tracking)

2. Define Your Goal
Choose a campaign objective that aligns with your goal:

 Awareness (Brand Awareness, Reach)

 Consideration (Traffic, Engagement, Video Views, Messages)

 Conversions (Leads, Sales, Add to Cart, etc.)

3. Know Your Audience
 Set location, age, gender

 Add interests/behaviors (homeowners, entrepreneurs, shoppers, etc.)

 Use Custom Audiences (website visitors, email list, page engagers)

 Set up Lookalike Audiences (optional but powerful)

4. Create Scroll-Stopping Ad Creatives
 Use eye-catching images or videos

 Clear headline and value-driven text

 Include a strong Call-to-Action (CTA) (e.g., "Get Your Free Quote")

 Keep mobile-friendliness in mind

5. Choose the Right Placements
 Let Facebook auto-place (recommended for beginners)

OR

 Manually select: Feed, Stories, Reels, Messenger, etc.

6. Set Your Budget & Schedule
 Choose Daily or Lifetime Budget

 Start small ($5–$20/day) and scale after testing

 Set campaign start & end dates

7. Launch + Monitor
 Review everything carefully

 Hit "Publish" and monitor performance daily

 Watch for: CTR, CPC, CPM, Leads/Sales

8. Test & Optimize
 Split test different ad creatives (A/B testing)

 Try different audience sets

 Turn off underperforming ads

 Scale what's working

Bonus Tip:
Use Facebook's Ad Library (https://www.facebook.com/ads/library) to spy on your competitors and get inspiration.

Want a printable version or editable Notion/Google Docs template of this checklist? Just let me know and I'll drop it in for you!