Here are 3 simple but powerful tweaks that can dramatically reduce your Facebook Ad costs — even if you're just getting started:

💸 1. Use Better Audience Targeting (Smaller = Smarter)
Instead of casting a wide net, narrow down your audience based on real data:

✅ Use Custom Audiences (website visitors, email list, video viewers)
✅ Test Lookalike Audiences from high-quality sources (like purchasers, not just page views)
✅ Exclude past converters to avoid wasting ad spend

🎯 Why it works: Facebook spends less trying to "figure out" who to show your ads to = lower CPMs and better results.

🧪 2. A/B Test Creatives — Don't Just "Set and Forget"
Run multiple versions of your ad (images, videos, headlines, CTAs):

✅ Split test thumbnail images or first 3 seconds of video ads
✅ Try short-form vs long-form copy
✅ Use emojis, urgency, or social proof in your captions

📊 Why it works: Facebook favors ads that get high engagement. Testing lets you quickly spot what gets clicks for cheaper.

⚡ 3. Fix Your Landing Page or Offer
If people click and don't convert, your cost-per-result skyrockets:

✅ Make sure your landing page loads fast (under 3 seconds!)
✅ Align your ad message with your landing page (same headline, same vibe)
✅ Include clear CTA, testimonials, or limited-time offers

💡 Pro tip: Use Facebook Pixel + UTM tracking to see where people drop off.

💥 Bonus Tweak:
Try manual bidding in Advantage+ campaigns or retargeting warm leads — sometimes this can drastically cut costs compared to auto-bidding.

Want a plug-and-play template or funnel strategy to test these tweaks on your own campaigns? Let me know — I can put together a tailored setup just for your niche.