What targeting options are available for call-only ads in Bing Ads?

It's important to clarify that Bing Ads doesn't offer true call-only ads as a separate format. However, you can achieve similar functionality by using call extensions with your existing text ads and leveraging specific targeting options to prioritize phone calls. Here's a breakdown of the targeting options available for these call-oriented ad equivalents:

**Location Targeting:**

* **Radius Targeting:**  Target users within a specific radius around your business address. This ensures your ads are shown to potential customers in your local service area who might be more likely to call you for inquiries.
* **Postal Codes:**  Target by zip code or postal code to limit your ad reach to specific geographic areas relevant to your business.
* **States/Countries:**  Choose to display your ads in specific states, regions, or entire countries depending on your target audience and business location.

**Time Targeting:**

* **Day Targeting:**  Select which days of the week you want your ads to be displayed. This allows you to focus on times when your business is open and staffed to handle calls.
* **Ad Scheduling:**  Set specific times during the day when your ads will be shown. This ensures your ads appear when you're most prepared to answer calls and avoid situations where potential customers reach you after business hours.

**Device Targeting:**

* **Mobile Devices:**  Since calls are more likely to originate from smartphones, prioritize showing your call-oriented ads on mobile devices. You can adjust bids or completely disable ad delivery on desktops and tablets within Bing Ads settings.

**Additionally, while not strictly targeting options, consider these points to enhance your call-oriented campaigns:**

* **Campaign Goal:**  During campaign creation, set the primary goal to "Phone calls" to emphasize your focus on driving calls.
* **Negative Keywords:**  Exclude irrelevant searches from triggering your ads. This ensures your ads are shown only to users genuinely interested in your offerings and more likely to call.

**By strategically combining these targeting options and considerations, you can effectively reach your target audience with call-oriented ads in Bing Ads and maximize the number of qualified calls you receive from potential customers.**

Bing Ads offers various targeting options for call-only ads, allowing advertisers to reach specific audiences and maximize the effectiveness of their campaigns. Here are the key targeting options available for call-only ads in Bing Ads:

1. **Keyword Targeting**: Target your call-only ads to appear when users search for specific keywords related to your products or services. Choose relevant keywords that align with your business offerings to ensure your ads are shown to users actively seeking what you offer.

2. **Location Targeting**: Target your ads to users in specific locations, such as countries, regions, cities, or even within a certain radius around a particular location. This helps you reach customers in your target market and drive local business.

3. **Device Targeting**: Choose to show your call-only ads on specific devices, such as mobile devices, desktop computers, or tablets. Since call-only ads are designed for mobile users, targeting mobile devices can help maximize ad visibility and engagement among users on smartphones and tablets.

4. **Demographic Targeting**: Target your call-only ads based on demographics such as age, gender, and household income. This allows you to tailor your messaging to different audience segments and improve ad relevance.

5. **Remarketing**: Reach users who have previously visited your website or interacted with your ads by setting up remarketing campaigns. Show targeted call-only ads to these users as they browse the web, encouraging them to call your business and complete a conversion.

6. **Audience Targeting**: Utilize Bing Ads audience targeting options to reach specific groups of users based on their interests, behaviors, or characteristics. You can create custom audiences or use predefined audience segments provided by Bing Ads to refine your targeting.

7. **Dayparting**: Schedule your call-only ads to appear during specific days of the week or times of day when your target audience is most active online. Adjusting ad scheduling can help you maximize the effectiveness of your call-only ads and reach users at optimal times.

8. **Ad Placement Targeting**: Choose where your call-only ads appear on the Bing Network, including search results pages, partner websites, and other Microsoft properties. You can select specific placements or exclude certain placements to optimize ad performance.

By leveraging these targeting options effectively, you can ensure that your call-only ads reach the right audience at the right time, increasing the likelihood of driving phone calls and conversions for your business.