How does Bing Ads handle call tracking for call-only ads?

Bing Ads itself doesn't offer built-in call tracking specifically for call-only ads (since they technically don't exist as a separate format). However, you can leverage call extensions with your text ads and utilize call tracking functionalities within Bing Ads to monitor the performance of your call-driven campaigns. Here's how it works:

**Call Extensions and Tracking:**

1. **Create Call Extensions:**  Within your chosen campaign or ad group, add call extensions using your desired phone number.
2. **Call Tracking Option:**  Bing Ads offers two options for call tracking with call extensions:
    * **Using Your Phone Number:** This is the most basic option. You won't receive detailed call data within Bing Ads, but you can track calls through your own phone system or external call tracking services.
    * **Bing Ads Forwarding Number:**  Bing Ads provides the option to use a unique phone number specifically for your ads. This number forwards calls to your main business line and allows Bing Ads to track some call details.

**Tracking Call Details with Bing Ads Forwarding Number:**

* **Enabled by Default:**  When you choose a Bing Ads forwarding number for your call extension, call tracking is automatically enabled.
* **Limited Data:**  Bing Ads provides basic call details like:
    * Number of calls generated through your ads
    * Time and date of each call
    * Duration of each call
    * Area code or location of the caller (not exact address)

**Advanced Call Tracking:**

* **Third-Party Integration:**  For more comprehensive call tracking data like recordings, caller details, and attribution to specific ad variations, consider integrating Bing Ads with third-party call tracking services. These services offer features beyond what Bing Ads provides natively.

**Benefits of Call Tracking:**

* **Measure Campaign Performance:**  Track the number of calls generated by your campaigns and analyze their cost-per-call (CPC) to understand the effectiveness of your call-oriented strategies.
* **Identify Call Trends:**  See which days, times, or ad variations generate the most calls, allowing you to optimize your campaigns for better results.
* **Track Conversions:**  If you use conversion tracking codes specific to phone calls within your third-party call tracking service, you can measure how many calls result in actual sales or leads.

**Here are some additional points to consider:**

* **Clarity on Costs:**  Be aware of any associated costs for using Bing Ads forwarding numbers or integrating with third-party call tracking services.
* **Data Analysis:**  Utilize the call tracking data you gather to refine your campaigns, targeting strategies, and ad copy to maximize the number of qualified calls you receive.

By implementing call extensions with tracking functionalities and potentially leveraging third-party services, you can gain valuable insights into the performance of your call-oriented campaigns in Bing Ads, allowing you to optimize your strategies for generating more qualified leads and conversions through phone calls.

Bing Ads offers call tracking functionality for call-only ads, allowing advertisers to measure the performance of their campaigns and track calls generated from their ads. Here's how Bing Ads handles call tracking for call-only ads:

1. **Dynamic Phone Number Insertion (DNI)**: Bing Ads uses dynamic phone number insertion (DNI) to automatically replace the phone number displayed in call-only ads with a unique tracking phone number when the ad is served. This tracking phone number is tied to the specific ad and campaign, allowing Bing Ads to attribute calls to the corresponding ad and measure performance accurately.

2. **Call Conversion Tracking**: Bing Ads tracks calls generated from call-only ads as conversions, providing advertisers with insight into the effectiveness of their campaigns in driving phone leads and conversions. Advertisers can track metrics such as call conversions, call duration, and conversion rates to evaluate campaign performance and make data-driven optimizations.

3. **Offline Conversion Import**: Bing Ads offers offline conversion tracking capabilities, allowing advertisers to import call conversion data from external sources, such as customer relationship management (CRM) systems or call tracking platforms. Advertisers can upload call conversion data to Bing Ads and attribute calls to specific ad campaigns, keywords, and ad groups for comprehensive performance analysis.

4. **Conversion Tracking Tags**: Advertisers can implement conversion tracking tags on their websites to track online conversions that result from phone calls initiated through call-only ads. This allows advertisers to capture and measure both online and offline conversions, providing a holistic view of campaign performance and ROI.

5. **Integration with Call Tracking Providers**: Bing Ads integrates with third-party call tracking providers to offer advanced call tracking and analytics capabilities. Advertisers can leverage these integrations to track calls, analyze call data, and optimize their campaigns for better results.

6. **Reporting and Analytics**: Bing Ads provides reporting and analytics tools to monitor call performance and track key metrics related to call-only ads. Advertisers can access detailed reports on call conversions, call duration, call source, and more to gain insights into campaign performance and make informed decisions.

Overall, Bing Ads' call tracking functionality for call-only ads enables advertisers to accurately measure the effectiveness of their campaigns in driving phone leads and conversions. By tracking calls and analyzing call data, advertisers can optimize their campaigns for better results and maximize their return on investment (ROI) from call-only advertising.