What are the limitations, if any, when using ad extensions in Bing Ads?

While ad extensions can be a powerful tool for improving ad visibility and performance in Bing Ads, there are some limitations to keep in mind:

1. Character limits: Some ad extensions, such as sitelink extensions and callout extensions, have character limits. This means that you may need to abbreviate or shorten your messaging to fit within the character limit.

2. Ad rank requirements: Some ad extensions, such as location extensions and call extensions, require a minimum ad rank to be eligible to show. This means that if your ad rank is too low, your ad extensions may not be displayed.

3. Limited availability: Not all ad extensions are available in all markets or for all types of campaigns. Make sure to check the availability of each ad extension before creating your ad campaigns.

4. Additional costs: While ad extensions themselves are free to use, they may impact your cost-per-click (CPC) or cost-per-acquisition (CPA) due to increased competition and ad space. Make sure to monitor your ad performance and adjust your bids and ad extensions as needed to optimize your return on investment.

5. Limited customization: While ad extensions offer a range of customization options, they may not always fit your specific needs or messaging. Make sure to choose the ad extensions that best align with your marketing goals and audience.

6. Ad relevance: Ad extensions should be relevant to the user's search query and ad messaging. Make sure to use ad extensions that are relevant and add value to the user's experience.

By understanding these limitations and using ad extensions strategically in Bing Ads, you can maximize their benefits and improve your ad visibility and performance.