How do you ensure ad extensions comply with Bing Ads policies and guidelines?

To ensure that ad extensions comply with Bing Ads policies and guidelines, follow these best practices:

1. Review Bing Ads policies: Familiarize yourself with Bing Ads policies and guidelines for ad extensions. Make sure that your ad extensions comply with all relevant policies, including those related to content, formatting, and targeting.

2. Use relevant and accurate information: Ensure that your ad extensions contain relevant and accurate information that is directly related to your business and the products or services you offer. Avoid using misleading or exaggerated claims, and make sure that your ad extensions accurately reflect the content of your landing pages.

3. Follow formatting guidelines: Follow Bing Ads formatting guidelines for ad extensions, including character limits, capitalization, and punctuation rules. Make sure that your ad extensions are easy to read and understand, and avoid using excessive formatting or special characters.

4. Use appropriate targeting: Use appropriate targeting for your ad extensions, including location, device, and audience targeting. Make sure that your ad extensions are relevant to the users you are targeting, and avoid targeting users who are unlikely to be interested in your products or services.

5. Test and optimize: Regularly test and optimize your ad extensions to ensure that they are performing well and complying with Bing Ads policies and guidelines. Monitor your ad performance and adjust your ad extensions as needed to improve results.

6. Monitor Bing Ads policy updates: Regularly monitor Bing Ads policy updates to ensure that your ad extensions are always up-to-date and compliant with the latest policies and guidelines.

By following these best practices, you can ensure that your ad extensions comply with Bing Ads policies and guidelines, and help create more effective and engaging ads for your business.