What are the key features of text ads in Bing Ads?

Text ads in Bing Ads come with several key features designed to help advertisers create compelling and effective ad campaigns. Here are some of the key features:

1. **Headline**: Text ads typically include a headline that appears at the top of the ad. The headline is the first thing users see and should be attention-grabbing and relevant to the user's search query.

2. **Ad Text**: The main body of the ad where advertisers can provide more information about their product or service. Ad text should highlight key benefits, features, and offers to entice users to click.

3. **Display URL**: The URL displayed in the ad, which can help users understand where they will be directed when they click on the ad. While the display URL doesn't have to match the final landing page URL exactly, it should accurately represent the landing page domain.

4. **Final URL**: The landing page URL where users will be directed when they click on the ad. This is the actual destination URL of the ad and should lead users to a relevant and optimized landing page.

5. **Ad Extensions**: Bing Ads offers various ad extensions that can be added to text ads to provide additional information and improve ad visibility. Ad extensions include Sitelink Extensions, Callout Extensions, Location Extensions, Call Extensions, and more.

6. **Dynamic Text**: Advertisers can use dynamic text insertion to customize ad content based on the user's search query. This allows for more personalized and relevant ads that can improve click-through rates.

7. **Device Targeting**: Advertisers can target their text ads to specific devices, such as desktops, tablets, or mobile devices, to reach users on different platforms.

8. **Ad Scheduling**: Bing Ads allows advertisers to schedule when their text ads will appear, allowing for greater control over ad delivery and budget allocation.

9. **Keyword Targeting**: Advertisers can target their text ads to specific keywords or search queries to ensure that their ads appear for relevant searches.

10. **Bid Strategies**: Bing Ads offers various bidding strategies that advertisers can use to optimize their text ad campaigns, including manual bidding, automatic bidding, and enhanced CPC bidding.

These key features enable advertisers to create highly targeted and customized text ad campaigns in Bing Ads to reach their target audience and achieve their advertising goals.