How do you create a text ad in Bing Ads?

To create a text ad in Bing Ads, follow these steps:

1. **Sign in to Bing Ads**: Log in to your Bing Ads account at https://ads.microsoft.com/.

2. **Navigate to the Campaigns Tab**: Once logged in, click on the "Campaigns" tab at the top of the page.

3. **Select the Campaign**: Choose the campaign where you want to create the text ad from the list of campaigns.

4. **Go to Ads & Extensions**: Within the selected campaign, click on the "Ads & Extensions" tab on the left-hand side menu.

5. **Click on "+ Ad"**: Click the "+ Ad" button to create a new ad.

6. **Choose Ad Type**: Select "Text ad" from the dropdown menu.

7. **Enter Ad Details**:
   - **Ad Title (Headline)**: Enter the headline for your ad. This should be attention-grabbing and include relevant keywords.
   - **Ad Text**: Write the main body of your ad. Highlight the benefits of your product or service and include a compelling call to action.
   - **Display URL**: Enter the URL that will be displayed in the ad. This doesn't have to match the final destination URL but should accurately represent the landing page.
   - **Final URL**: Enter the landing page URL where users will be directed when they click on your ad.

8. **Add Ad Extensions** (Optional): You can choose to add ad extensions such as Sitelink Extensions, Callout Extensions, and Structured Snippet Extensions to provide additional information and improve ad visibility.

9. **Review and Save**: Review the ad details to ensure accuracy and completeness. Once satisfied, click the "Save" button to create the ad.

10. **Submit for Review**: After saving the ad, it will undergo review by Bing Ads to ensure compliance with their policies. Once approved, your ad will start serving to users.

Remember to regularly monitor the performance of your ads and make optimizations as needed to improve their effectiveness and drive better results.