What are carousel ads in Bing Ads?

Started by Glene, Apr 27, 2024, 05:25 PM

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Glene

What are carousel ads in Bing Ads?

gepevov

I apologize for the previous confusion. Bing Ads doesn't offer carousel ads as a distinct ad format like some other platforms. However, you can achieve a similar effect  using **Multimedia Ads** with multiple visuals and an optional lead capture form extension. Here's a breakdown:

* **Functionality:**
    * You create a Multimedia Ad that includes several high-quality images or short videos (like "cards" in a carousel).
    * Users see the initial image and a brief description in the search results.
    * Clicking the ad can reveal a carousel-like experience where users swipe through the additional visuals within the search results page itself.

* **Benefits:**
    * Increased user engagement through interactive elements.
    * Showcase product variety, features, or tell a mini-story across multiple visuals.
    * Potentially higher click-through rates due to a more engaging experience.
    * Drive traffic to your website or capture leads directly within the ad (with lead capture form).

* **Things to Consider:**
    * Not a true carousel ad format, but offers similar functionality.
    * You manage visuals, descriptions, and lead capture forms (optional) within Multimedia Ads.

In essence, you create a Multimedia Ad that functions similarly to a carousel ad by presenting multiple visuals and potentially capturing leads directly within the search results.

backlinks

Carousel ads in Bing Ads are a type of ad format that allows advertisers to showcase multiple images and descriptions within a single ad unit. These ads are displayed in a horizontal scrolling format, allowing users to swipe or click through the different images and learn more about the product or service being advertised.

Carousel ads in Bing Ads are similar to carousel ads on other platforms, such as Facebook and Instagram. They are designed to be visually engaging and can be used to highlight multiple products, features, or benefits of a business.

To create a carousel ad in Bing Ads, advertisers can use the Bing Ads Editor or the Bing Ads web interface. They can include up to 10 images and descriptions in each ad, and can customize the headline, call-to-action, and other elements of the ad.

Carousel ads are a useful tool for advertisers who want to showcase multiple products or services in a single ad unit. They can be used to drive traffic to a website, increase brand awareness, and encourage users to take a specific action, such as making a purchase or signing up for a newsletter.

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